Hawthorn Suites by Wyndham Franchise
Audited FinancialsRisk Score
Pending analysis
Investment Range
$329,203 - $14,268,857
Franchise Fee
$40,000
Total US Locations
71
Business Summary
Hawthorn Suites Franchising, Inc. offers franchises for the operation of extended-stay guest lodging facilities under the Hawthorn brand. These facilities are predominantly all-suites hotels, offering spacious studios and one or two-bedroom suites with fully equipped kitchens. Hawthorn facilities typically feature a swimming pool, fitness center, complimentary hot buffet breakfasts, and weekly management socials, catering to both extended-stay guests and those on shorter transient stays. The brand also offers opportunities for Dual Brand Operations alongside La Quinta Inn & Suites at the same location.
Corporate History
Hawthorn Suites Franchising, Inc. was formed in Georgia on March 20, 1996. It began offering franchises for extended-stay guest lodging facilities under the Hawthorn brand in March 1996. The company operates as a subsidiary of U.S. Franchise Systems, Inc. (USFS), which in turn is a subsidiary of Wyndham Hotel Group, LLC. Both USFS and Wyndham Hotel Group, LLC are wholly owned by Wyndham Hotels & Resorts, Inc. (WHR). WHR was established as a standalone public company on June 1, 2018, following a tax-free spin-off from Wyndham Worldwide Corporation (now known as Travel + Leisure Co.). Hawthorn Suites Franchising, Inc. focuses exclusively on franchising Hawthorn Chain Facilities and offering related products and services.
Financial Overview
Investment Range
$329,203 - $14,268,857
Franchise Fee (Low)
$40,000
Franchise Fee (High)
$40,000
Royalty %
5.5%
Marketing %
2.5%
Equipment Costs (Low)
$75,954
Equipment Costs (High)
$11,884,050
Working Capital
$164,743
Audited Financials
Yes
Offers Financing
Yes
Audit Opinion
Unqualified opinion
Financial Health Notes
Wyndham Hotels & Resorts, Inc., the parent company guaranteeing Hawthorn Suites Franchising, Inc.'s performance, has demonstrated consistent financial performance. The company reported net income of $289 million in both 2024 and 2023, and $355 million in 2022. Cash and cash equivalents increased from $66 million in 2023 to $103 million in 2024, with $290 million in net cash provided by operating activities in 2024. Total assets grew to $4,223 million in 2024. The company's long-term debt also increased, from $2,164 million in 2023 to $2,420 million in 2024. Litigation, including approximately 50 pending matters related to alleged sex trafficking, is disclosed, with potential exposure up to $11 million beyond current accruals, though the company does not anticipate a material impact on its financial position. The company maintains a $105 million liability for its loyalty program's estimated future redemption costs. In 2024, the company underwent a restructuring, incurring $15 million in expenses, aimed at enhancing organizational efficiency. Overall, Wyndham Hotels & Resorts, Inc. appears to be in a financially stable position, backed by positive cash flow and consistent earnings, while actively managing its various liabilities and operational adjustments.
Financing Details
Hawthorn Suites Franchising, Inc. offers several financing options. Franchisees may defer payment of the Initial Fee, typically for a short term such as 90 days or until the facility opens, without interest unless a default occurs. Repayment is usually made in up to three equal installments. The franchisor also provides "Development Incentives" in the form of a loan for new construction and conversion facilities. These incentives are based on factors like room count, location, and market. The loan is disbursed after the facility's opening and is forgiven over the 20-year term of the Franchise Agreement (1/20th annually), meaning the loan is fully forgiven by the end of the term if the agreement remains active. However, if the franchise terminates or is transferred before the term ends, the outstanding balance of the Development Incentive must be repaid. This loan bears no interest unless a default occurs, at which point an 18% annual interest rate applies. Hawthorn Suites Franchising, Inc. also offers specific Development Incentive programs for women entrepreneurs ("Women Own the Room") and Black entrepreneurs ("Black Owners & Lodging Developers"), targeting $2,500 per guest room (up to 50% of the franchisee's equity investment) along with personalized guidance. Franchisees can also request a Lender Notification Agreement for any third-party financing they arrange.
Performance Metrics
Total US Locations
71
Franchised Units
71
Corporate Units
0
Avg Square Footage
45,000
Franchising Since
1996
Legal & Compliance Analysis
Recent Litigation
Yes
Bankruptcy
No
Litigation Count
11
Litigation Summary
Hawthorn Suites Franchising, Inc. itself has no pending litigation. However, its parent company, Wyndham Hotels & Resorts, Inc., and various affiliates have been involved in several legal matters. Currently, there are four pending lawsuits against the parent company or its affiliates. These include three class action lawsuits filed in 2024 alleging price-fixing and unfair competition through the use of revenue management software, and a class action suit filed in 2014 in Canada regarding allegedly undisclosed "Destination Marketing Fees." Additionally, Wyndham Hotel Group LLC filed a lawsuit in November 2024 against a franchisee for non-payment of outstanding amounts owed. In the past, the parent company and its affiliates have resolved six other lawsuits between 2012 and 2020. These resolved cases included class actions related to alleged misleading resort fees, antitrust violations for online advertising, wrongful termination of franchise sites, surreptitious recording of phone calls, and FTC charges related to cyberattacks. In total, Hawthorn Suites Franchising, Inc. and its affiliates have disclosed 11 litigation cases, including pending and resolved matters.
Bankruptcy History
Hawthorn Suites Franchising, Inc. has no bankruptcy history to report, as no bankruptcy information is required to be disclosed in Item 4 of this Franchise Disclosure Document.
Agreement Terms
Initial Term
20 years
Renewal Conditions
While Hawthorn Suites Franchising, Inc. states that franchisees have no automatic renewal or extension rights, if the franchisor and franchisee elect to renew, the franchisee must apply for a renewal franchise agreement between six and nine months before the current agreement expires. Conditions for renewal include signing the franchisor's then-current Franchise Agreement (which may have materially different terms and fees), paying the then-current Relicense Fee (calculated using the same formula as the Initial Fee), executing a general release, and completing any required property improvement plan. For Dual Brand Operations, both the Hawthorn and La Quinta agreements must be renewed simultaneously and are subject to the sole discretion of each franchisor.
Training & Support Program
Franchisor Assistance
Hawthorn Suites Franchising, Inc. provides extensive support to its franchisees. Before opening, Hawthorn assists with site selection review, designates a protected territory, inspects facilities, creates a Property Improvement Plan (PIP) for conversions, provides access to prototype designs for new construction with architect consultation, and conducts inspections during construction/renovation. It also furnishes the Standards of Operation and Design Manual (Manual), provides product/service specifications, and offers information on Approved Suppliers. Mandatory pre-opening services include general manager certification, initial opening training, digital photography, temporary signage (for conversions), and ongoing continuing education. After opening, Hawthorn offers continuous assistance through access to the updated Manual and Wyndham Rewards Front Desk Guide. Franchisees are required to attend Chain conferences held every 18-24 months. The franchisor conducts announced and unannounced quality assurance inspections and provides operational support via email, telephone, an online platform, and periodic on-site visits from its field support team. Franchisees gain access to a proprietary online platform (for brand-specific information, reporting, billing, marketing, sales, loyalty, and revenue management resources), a Computerized Central Reservation System (CRS), and a Signature Reservation Service (SRS) to handle reservation inquiries. A mandatory revenue management program (RMS) with various service levels (Standard, Premium, Premium Plus) is provided. Additionally, franchisees get access to a customer experience software platform (Medallia) for review aggregation and response, and a Remote Sales Service (RSS) with a dedicated representative for group sales leads. A guest engagement platform (Wyndham Connect) facilitates mobile communication with guests. Hawthorn also offers various mandatory and optional training programs, including GM certification (Hospitality Management Program), Human Trafficking Prevention Training, Count on Us® Training, and an annual Continuing Education curriculum for the entire hotel team (for a fee). Optional customized training is also available upon request for an additional fee.
Initial Training Hours
104
Training Location
Hybrid (corporate offices in Parsippany, NJ, regional locations, or online, and on-site at the franchisee's facility)
Ongoing Support
After opening, Hawthorn Suites Franchising, Inc. provides continuous support to its franchisees through various channels. Franchisees have ongoing access to the confidential Standards of Operation and Design Manual and the Wyndham Rewards Front Desk Guide, which are regularly updated. The franchisor hosts mandatory Chain conferences approximately every 18 to 24 months. Hawthorn conducts announced and unannounced quality assurance inspections and mystery shops periodically. Operational support and information are available via email, telephone, or through the Chain's internal online platform, supplemented by periodic on-site visits from the field support team. Franchisees also access a proprietary online platform offering brand-specific information, site reporting, industry data, bill payment, marketing, global sales, loyalty, and revenue management resources. Hawthorn provides a Computerized Central Reservation System (CRS) and a Signature Reservation Service (SRS) where professionally trained agents handle reservation inquiries for the facility. A mandatory revenue management program (RMS) is offered at three levels (Standard, Premium, and Premium Plus), providing inventory management, strategic positioning, and promotions. Franchisees use a customer experience software platform (Medallia) for aggregating and responding to guest reviews. A Remote Sales Service (RSS) assigns a designated representative to solicit new group business. Hawthorn also provides the Wyndham Connect platform for mobile guest communication. Continuing Education, costing $1,200 annually, offers a comprehensive curriculum through live workshops, webinars, online courses, and other educational resources for the entire hotel team. Optional customized training is available upon request for an additional fee.
Franchise Requirements
Ideal Candidate Profile
Hawthorn Suites Franchising, Inc. seeks franchisees who either possess or can secure management expertise in similar lodging facilities. The ideal candidate will have significant training and experience in general management of hotels, or commit to hiring a management company or individual manager with such qualifications. If a franchisee lacks significant hotel management experience, the franchisor reserves the right to require them to retain an approved third-party manager. Candidates must also demonstrate adequate financial liquidity and financial resources to fulfill their obligations under the Franchise Agreement. Additionally, Hawthorn Suites Franchising, Inc. actively encourages and offers specific Development Incentives and personalized guidance to women entrepreneurs through its "Women Own the Room" program and Black entrepreneurs via its "Black Owners & Lodging Developers" program, suggesting a desire to empower these groups in hotel ownership.
Industry Experience Required
Yes
Management Experience Required
Yes
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
Commercial
Owner Participation
Absentee Allowed
Territory Type
Protected
Territory Size Requirements
Hawthorn Suites Franchising, Inc. negotiates the Protected Territory for each facility individually before the Franchise Agreement is signed. These negotiations take into account various factors, including the nature of the market (urban, suburban, or rural), population density, demographics, natural travel boundaries (like rivers or impassable land), and the presence of public and private facilities that generate lodging demand (such as airports, highways, sports venues, colleges, military bases, tourist attractions, hospitals, shopping malls, and commercial/industrial activities). The anticipated seasonal, weekend, or weekday occupancy patterns are also considered. A Protected Territory can be defined as a specific radius from the facility, an irregular area bounded by streets, highways, governmental or natural landmarks, or by latitude and longitude. It can be described using words, depicted on a map, or both. Hawthorn Suites Franchising, Inc. does not offer a minimum specified size for its Protected Territories.
Staffing Notes
Hawthorn Suites Franchising, Inc. mandates specific staffing requirements for its facilities. While franchisees are not required to personally manage the facility, they must either do so or hire a management company or individual manager with significant training and experience in general management of similar lodging facilities. The franchisor reserves the right to require franchisees to retain an approved third-party manager if the franchisee lacks substantial hotel management experience or is receiving a Development Incentive. The facility's general manager must successfully complete the franchisor's Hospitality Management Program within 90 days of the opening date or assuming the role, and is required to recertify every eight years. Additionally, general managers must complete Human Trafficking Prevention Training biennially and certify that all hotel staff have also been trained. All team members are required to complete Count on Us training. Franchisees are solely responsible for all employment decisions, including recruitment, hiring, firing, scheduling, compensation, and personnel policies. All personnel in designated positions must attend and successfully complete initial and other training programs as required. The entire hotel team also has access to ongoing learning and development support through Wyndham University and regional workshops for a yearly fee.