Hallmark Homecare Franchise
Audited FinancialsRisk Score
Pending analysis
Investment Range
$109,500 - $279,500
Franchise Fee
$54,500
Total US Locations
36
Business Summary
Hallmark Homecare operates as a domestic referral agency that connects the elderly and other individuals with non-medical caregiver placement services. Hallmark Homecare franchisees identify, recruit, screen, and refer suitable caregivers to provide personal care, homemaking, and companionship services to clients in various settings.
Corporate History
Hallmark Homecare, LLC (HHC) was formed in Nevada on December 19, 2022, and began offering Hallmark Homecare franchises in February 2023. HHC's parent company and predecessor is Hallmark Homecare, Inc. (HHI), which was incorporated in Nevada on October 31, 2011. HHI offered Hallmark franchises from 2019 to 2022 and guarantees HHC's performance. The owners of HHC also own The Dentist's Choice, Inc., an affiliate that has offered dental handpiece repair franchises since 1994.
Financial Overview
Investment Range
$109,500 - $279,500
Franchise Fee (Low)
$54,500
Franchise Fee (High)
$204,500
Royalty %
6%
Marketing %
1%
Equipment Costs (Low)
$1,500
Equipment Costs (High)
$4,000
Working Capital
$47,500
Audited Financials
Yes
Offers Financing
No
Audit Opinion
Unqualified opinion
Financial Health Notes
Hallmark Homecare experienced significant net losses in both 2023 and 2024, reporting a net loss of $1,115,987 in 2023 and $700,944 in 2024. Despite these losses, Hallmark Homecare maintains positive working capital, with current assets exceeding current liabilities. The company also has a $90,000 loan from a related party with no definite repayment terms and zero interest. The auditors issued an unqualified opinion, meaning they found the financial statements to be fair and accurate, and did not express substantial doubt about Hallmark Homecare's ability to continue operations.
Financing Details
Hallmark Homecare does not offer any direct or indirect financing to its franchisees. It also does not guarantee any promissory notes, leases, or other obligations that franchisees might make to third parties.
Performance Metrics
Total US Locations
36
Franchised Units
36
Corporate Units
0
Franchising Since
2023
Legal & Compliance Analysis
Recent Litigation
No
Bankruptcy
No
Litigation Summary
Hallmark Homecare has no litigation history to report for itself, its predecessors, or its management personnel.
Bankruptcy History
Hallmark Homecare has no bankruptcy information to report for itself, its predecessors, affiliates, or management personnel.
Agreement Terms
Initial Term
10 years
Renewal Term
10 years
Renewal Conditions
To renew, Hallmark Homecare franchisees must notify the franchisor of their intent to renew between 90 days and 12 months before the current term expires. They must have substantially complied with and be fully compliant with the Franchise Agreement. Additionally, they are required to sign Hallmark Homecare's then-current form of franchise agreement and any related agreements, which may have different terms, and execute a general release of claims.
Training & Support Program
Franchisor Assistance
Hallmark Homecare provides franchisees with an online self-paced Level 1 training program and a live classroom Level 2 training program, typically held in Irvine, CA. This includes access to proprietary training materials, a coach, and general opening guidance for equipment and software. Upon opening, Hallmark Homecare offers ongoing updates to training materials, individual and group guidance via phone and electronic communications, and opportunities to participate in system-wide programs. Franchisees also receive coaching for client lead generation and caregiver recruitment, reasonable phone and email support, and electronic templates for marketing materials. Hallmark Homecare may provide Client Liaison and Caregiver Fulfillment Services for out-of-territory client referrals, for which franchisees may receive a placement commission. The franchisor also manages a National Marketing Fund, funded by franchisee contributions, for brand enhancement.
Initial Training Hours
91
Training Location
Hybrid: online/virtual for Level 1 and in-person at Irvine, CA for Level 2
Ongoing Support
After initial training, Hallmark Homecare provides ongoing support through updates to training materials, individual and group guidance via telephone, newsletters, and electronic communications. Franchisees can participate in system-wide programs and access new services, equipment, or technologies as they are developed. Hallmark Homecare offers ongoing coaching for client lead generation and caregiver recruitment, along with reasonable support via telephone and email during normal business hours. They also provide electronic templates for business cards and marketing materials. Additionally, Hallmark Homecare may perform Client Liaison and Caregiver Fulfillment Services for out-of-territory client referrals, with franchisees receiving a placement commission.
Franchise Requirements
Industry Experience Required
No
Management Experience Required
No
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
Home-Based
Owner Participation
Supervisory
Territory Type
Exclusive
Territory Size Requirements
Hallmark Homecare territories are defined by contiguous zip codes and include up to 250,000 individuals, based on the most recent Census data. Larger territories with more than 250,000 people may be available for an additional franchise fee.
Staffing Notes
Hallmark Homecare does not anticipate franchisees having employees during the first few months of operation. Franchisees can appoint a trained manager to handle day-to-day operations. Later, franchisees are expected to hire administrative and sales employees, as indicated by the wage expenses reported by existing franchisees, though specific staffing numbers beyond the owner/manager are not provided.