Green Mill logo

Green Mill Franchise

Audited Financials
Food and BeverageEst. 1991St. Paul, MN
WWW.GREENMILL.COM

Risk Score

Pending analysis

Investment Range

$1,671,700 - $2,493,000

Franchise Fee

$45,000

Total US Locations

16

Business Summary

Green Mill Restaurants operates full-service restaurants that specialize in pizza, alongside a variety of other menu items and alcoholic beverages. The business model focuses on providing a dining experience for families and young adults.

Corporate History

Green Mill Restaurants, LLC was formed on September 2, 2010, as a Minnesota limited liability company. It acquired all assets, liabilities, and interests, including the Green Mill franchise system, from its immediate predecessor, Green Mill Restaurants, Inc. (formerly Mill Franchising Incorporated), which was incorporated on April 19, 1991. The predecessor offered Green Mill franchises from 1991 until 2010. Green Mill Restaurants, LLC has been offering Green Mill full-service restaurant franchises since 2010, and began offering limited-service Green Mill on the Go restaurant franchises in July 2021. The company's parent entity is Hightop Brands, LLC, formed in 2018.

Financial Overview

Investment Range

$1,671,700 - $2,493,000

Franchise Fee (Low)

$45,000

Franchise Fee (High)

$45,000

Royalty %

4%

Marketing %

2%

Equipment Costs (Low)

$1,350,000

Equipment Costs (High)

$2,050,000

Working Capital

$62,500

Audited Financials

Yes

Offers Financing

No

Audit Opinion

Unqualified opinion

Financial Health Notes

Green Mill Restaurants' audited financial statements indicate a positive working capital of $1,047,947 for the year ended December 31, 2023, and $295,239 for the year ended December 31, 2022. The independent auditor provided an unqualified opinion, meaning the financial statements present fairly, in all material respects, the company's financial position. The auditor's report does not include a going concern qualification, although it notes that management is responsible for evaluating potential conditions or events that might raise substantial doubt about the company's ability to continue as a going concern.

Financing Details

Green Mill Restaurants does not offer any direct or indirect financing to its franchisees, nor does it guarantee any franchisee notes, leases, or other obligations. Franchisees are responsible for securing their own financing through third-party lenders.

Performance Metrics

Total US Locations

16

Franchised Units

16

Corporate Units

0

Avg Square Footage

7,000

Franchising Since

2010

Agreement Terms

Initial Term

20 years

Renewal Term

10 years

Renewal Conditions

To renew their franchise agreement, Green Mill Restaurants franchisees must provide written notice of their intent to renew between six and twelve months before the initial term ends. They must be in full compliance with the franchise agreement and all financial obligations, maintain possession of their restaurant site (or secure an approved alternative), sign the franchisor's then-current franchise agreement (which may have different terms and fees), and execute a general release of claims. Additionally, the franchisor may require the franchisee to refurbish their restaurant within twelve months.

Training & Support Program

Franchisor Assistance

Before a Green Mill Restaurants franchise opens, the franchisor assists with approving the site and designated territory, providing standard plans and conceptual drawings for the restaurant's design, and reviewing detailed plans created by the franchisee's architect. They also provide a schedule of required equipment, furniture, and supplies, along with a list of approved vendors. The franchisor conducts a pre-opening inspection to ensure the restaurant is ready and provides an initial training program for the franchisee or their general manager, kitchen manager, assistant kitchen manager, and dining room manager. An Opening Team, at the franchisee's expense, assists with on-site employee training for two weeks around the grand opening. A $25,000 Grand Opening Allowance is also paid by the franchisee to the franchisor for an advertising and promotional program. Once open, Green Mill Restaurants provides ongoing advice on maintenance and marketing, along with advertising materials.

Initial Training Hours

475

Training Location

St. Paul, Minnesota area

Ongoing Support

After opening, Green Mill Restaurants advises franchisees on proper maintenance and marketing methods. The franchisor also provides artwork or copies of advertising materials for a reasonable charge. Franchisees are required to participate in an annual customer survey program provided by Service Management Group, and there is a Franchise Advisory Council (FAC) that operates in an advisory capacity. The franchisor manages an advertising fund and provides ongoing training access via an Academy Fee. Green Mill Restaurants personnel may assist with on-the-job training or refresher courses during periodic visits.

Franchise Requirements

Ideal Candidate Profile

Green Mill Restaurants requires that the franchisee personally serve as the on-site general manager, or if the franchisee is an entity, one of its owners must serve in this role, unless waived by the franchisor. This on-site general manager, and any successors, must be approved by the franchisor and successfully complete the franchisor's training program. All owners of the franchise entity are required to personally guarantee the franchise obligations.

Industry Experience Required

No

Management Experience Required

Yes

Sales Experience Required

No

Technical Skills Required

No

Operational Details

Location Type

retail

Owner Participation

hands-on

Territory Type

protected

Territory Size Requirements

Green Mill Restaurants' designated territories are determined based on factors like population base (anticipated growth to approximately 15,000 to 40,000 people), population density, affluence, density of residential and business entities, presence of other restaurants, traffic generators, proximity to lodging, and major geographical features like rivers or freeways. Although a franchisee receives a protected area where Green Mill Restaurants will not establish another Green Mill franchise, the consumer service area of another Green Mill Restaurant or other restaurant concepts under different marks (even if competing) may overlap.

Staffing Notes

Green Mill Restaurants requires franchisees to have a full-time, on-site general manager. If the franchisee is an individual, they must fill this role; if an entity, an owner must be the on-site general manager, unless an exception is granted. All general managers must be approved by the franchisor and successfully complete their training program. Franchisees must also hire their kitchen manager, assistant kitchen manager, and dining room manager, who will also undergo franchisor-provided training. Additionally, franchisees must ensure at least one employee on duty is Serv-Safe® certified for food safety. An 'Opening Team' of four to six certified trainers (from the franchisor or other Green Mill franchisees) will assist with training the franchisee's management and other employees for two weeks before and two weeks after the grand opening.