Great American Cookies Franchise
Audited FinancialsRisk Score
Pending analysis
Investment Range
$154,850 - $651,635
Total US Locations
389
Business Summary
GAC Franchising, LLC operates and franchises Great American Cookies restaurants, which specialize in selling cookies, brownies, cupcakes, and related food items and beverages. Franchisees can establish either single retail restaurants (Traditional or Non-Traditional), operate multiple restaurants under a development schedule, or run Satellites in conjunction with an existing restaurant. The company also offers co-branding opportunities, primarily with Marble Slab Creamery.
Corporate History
GAC Franchising, LLC, a Delaware limited liability company, was formed on December 12, 2007, and began offering Great American Cookies franchises in March 2008. The company operates under the Great American Cookies mark, specializing in cookies, brownies, cupcakes, and related food items and beverages. GAC Franchising, LLC is a wholly-owned subsidiary of GAC Franchise Brands, LLC, which owns the intellectual property rights to the Great American Cookies concept. In July 2021, FAT Brands, Inc. acquired GAC Franchising's prior owner, making FAT Brands the ultimate parent company. GAC Franchising, LLC's operations are managed by GFG Management, LLC, another FAT Brands subsidiary. The broader FAT Brands family includes numerous other food and beverage franchise concepts like Fatburger, Marble Slab Creamery, Pretzelmaker, and Johnny Rockets.
Financial Overview
Investment Range
$154,850 - $651,635
Franchise Fee (High)
$25,000
Royalty %
6%
Marketing %
3%
Equipment Costs (Low)
$88,350
Equipment Costs (High)
$480,000
Working Capital
$10,000
Audited Financials
Yes
Offers Financing
Yes
Audit Opinion
Unqualified opinion
Financial Health Notes
GAC Franchising, LLC's financial statements received an unqualified audit opinion, indicating fair presentation. A significant event in its financial history was a $6.2 million impairment charge recorded for trademarks in 2022, though no such charges occurred in 2021 or 2023. The company exhibits a notable concentration of revenue, with its largest franchisee consistently accounting for approximately 20% of total revenue across 2021, 2022, and 2023. Bad debt expenses have shown some fluctuation, including a recovery in 2022.
Financing Details
Great American Cookies does not offer direct or indirect financing to its franchisees. However, franchisees have the option to lease cookie equipment, which is required for their operations, from GAC's affiliate, GFG Management, LLC. This lease involves total payments of approximately $1,440 over a four-year term, alongside a commitment to purchase a minimum quantity of cookie ingredients annually. While Great American Cookies does not guarantee franchisee notes or leases, it may refer franchisees to external financing sources. Additionally, the franchisor or its affiliates may engage in joint venture arrangements where they acquire an interest in a franchisee's limited liability company, contributing capital proportionally and often retaining a majority ownership stake.
Performance Metrics
Total US Locations
389
Franchised Units
389
Corporate Units
0
Avg Square Footage
1,225
Franchising Since
2008
Legal & Compliance Analysis
Recent Litigation
Yes
Bankruptcy
Yes
Litigation Count
7
Litigation Summary
GAC Franchising, LLC, primarily through its parent company FAT Brands Inc. and its affiliates, has a legal history that includes several lawsuits, some of which are ongoing or were recently concluded. Currently, there is a pending putative class action lawsuit filed in June 2024 against FAT Brands and certain executives, alleging false and misleading statements in SEC filings. Recently concluded litigation includes two putative class action lawsuits from March and April 2022 against FAT Brands and its executives, which were settled in February 2023 for $3 million. An affiliate, Fatburger North America, Inc., settled with the Commonwealth of Virginia in October 2023 over unregistered franchise sales between 2020 and 2021, agreeing to offer rescission and pay $27,000. Additionally, a complaint filed in July 2019 against Fatburger North America, Inc. regarding an international Multi-Unit Restaurant Agreement was dismissed in October 2021. Older cases include a July 2018 complaint against Buffalo's Franchise Concepts, Inc. (an affiliate) for breach of contract and fraudulent misrepresentation, which was dismissed in February 2019. Multiple securities class action lawsuits from 2018 against FAT Brands and its officers related to a stock price decline were consolidated and the remaining individual claims settled in January 2021.
Bankruptcy History
Great American Cookies' FDD discloses bankruptcy history involving two former affiliates of Fatburger North America, Inc. (FBNA), an affiliated brand under common ownership. On April 6, 2009, both Fatburger Restaurants of California, Inc. and Fatburger Restaurants of Nevada, Inc. filed for Chapter 11 bankruptcy to reorganize, which were subsequently converted to Chapter 7 liquidations on June 24, 2011. These entities auctioned off their restaurants, equipment, and leases. The administration of both Chapter 7 cases was concluded, and the final decree orders closing the cases were issued on July 15, 2014.
Agreement Terms
Initial Term
15 years
Renewal Term
10 years
Renewal Conditions
To renew their franchise agreement, Great American Cookies franchisees must meet several conditions. They need to provide written notice of their intent to renew between 6 and 12 months before the current term expires. Franchisees must be in good standing, meaning they have substantially complied with all terms of the agreement and met all monetary obligations in a timely manner. A renewal fee, equivalent to 40% of the then-current initial franchise fee, is required, and franchisees must sign a general release of claims against the franchisor. They are also obligated to renovate and modernize their restaurant premises to align with current brand standards, unless a refurbishment has already occurred within the five years prior to renewal. Furthermore, franchisees must either retain the right to occupy their current location or secure approval for a new site and lease, and they must fulfill the franchisor's current qualification and training requirements. The new franchise agreement signed at renewal may feature materially different terms and conditions.
Training & Support Program
Franchisor Assistance
GAC Franchising, LLC provides substantial support to its franchisees both before and after their restaurant opening. For pre-opening, Great American Cookies assists with site selection guidelines, counseling, and reviewing real estate packages. They provide prototype plans and specifications for the restaurant's design and layout, along with a list of approved vendors for equipment, signs, fixtures, and initial inventory. Initial training programs are offered for the franchisee and up to four additional managers or shift leaders, as well as executive training for owners. They also provide pre-opening and post-opening supervision and assistance based on the franchisee's individual opening plan. Ongoing support includes advice and written materials on managing and operating the restaurant, covering new developments in equipment, food products, and preparation. Additional training is available for managers and employees, supplemented by quarterly training and status meetings. GAC Franchising, LLC conducts regular inspections and evaluations of the restaurant's products and services, manages a national advertising fund, and pre-approves all franchisee-developed advertising and promotional materials. Franchisees also participate in an electronic gift card program and may be required to engage in market research and test marketing for new products. Additionally, GAC Franchising, LLC offers help desk support for the brand's technology systems.
Initial Training Hours
40
Training Location
Certified Training Store in Greater Atlanta, GA
Ongoing Support
After opening, Great American Cookies franchisees receive ongoing advice and written materials concerning management and operations, including new developments in equipment, food products, and preparation. The franchisor offers additional training for franchisees, managers, operating partners, assistant managers, or other employees, and conducts quarterly training and status meetings. GAC Franchising, LLC performs inspections of restaurants and evaluates products and services. The franchisor also administers a national advertising fund and approves all advertising and promotional materials developed by franchisees. Franchisees are required to participate in an electronic gift card program and may be required to engage in market research and test marketing for new products and services. Technical help desk support is also provided for the brand's technology systems.
Franchise Requirements
Industry Experience Required
No
Management Experience Required
No
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
retail
Owner Participation
absentee-allowed
Territory Type
Protected
Staffing Notes
Great American Cookies requires specific staffing for the restaurant's management. Franchisees are not required to personally supervise the restaurant; however, if they choose not to, a manager or one of their assistant managers or shift leaders who has successfully completed the franchisor's training program must directly supervise the restaurant on-premises. This manager is responsible for day-to-day operations, food preparation oversight, and personnel and accounting supervision, dedicating at least 40 hours per week to these duties. For franchisees operating multiple restaurants, an acceptable 'Operating Partner' must be designated to supervise overall operations. In cases where multiple restaurants are geographically remote, GAC Franchising, LLC may require Operating Partners to hold up to a 25% equity interest in the franchisee entity. All managers, assistant managers, and any personnel with access to confidential information must sign confidentiality and non-competition agreements. The franchisor may also require officers, directors, general partners, and individuals holding a 5% or greater interest in the franchisee, along with their spouses, to sign a personal guaranty.