Great American Cookies logo

Great American Cookies Franchise

Audited Financials
Food and BeverageEst. 2007Beverly Hills, CA
www.greatamericancookies.com
Financing Available

Risk Score

Pending analysis

Investment Range

$154,850 - $651,635

Total US Locations

389

Business Summary

GAC Franchising, LLC operates and franchises Great American Cookies restaurants, which specialize in selling cookies, brownies, cupcakes, and related food items and beverages. Franchisees can establish either single retail restaurants (Traditional or Non-Traditional), operate multiple restaurants under a development schedule, or run Satellites in conjunction with an existing restaurant. The company also offers co-branding opportunities, primarily with Marble Slab Creamery.

Corporate History

GAC Franchising, LLC, a Delaware limited liability company, was formed on December 12, 2007, and began offering Great American Cookies franchises in March 2008. The company operates under the Great American Cookies mark, specializing in cookies, brownies, cupcakes, and related food items and beverages. GAC Franchising, LLC is a wholly-owned subsidiary of GAC Franchise Brands, LLC, which owns the intellectual property rights to the Great American Cookies concept. In July 2021, FAT Brands, Inc. acquired GAC Franchising's prior owner, making FAT Brands the ultimate parent company. GAC Franchising, LLC's operations are managed by GFG Management, LLC, another FAT Brands subsidiary. The broader FAT Brands family includes numerous other food and beverage franchise concepts like Fatburger, Marble Slab Creamery, Pretzelmaker, and Johnny Rockets.

Financial Overview

Investment Range

$154,850 - $651,635

Franchise Fee (High)

$25,000

Royalty %

6%

Marketing %

3%

Equipment Costs (Low)

$88,350

Equipment Costs (High)

$480,000

Working Capital

$10,000

Audited Financials

Yes

Offers Financing

Yes

Audit Opinion

Unqualified opinion

Financial Health Notes

GAC Franchising, LLC's financial statements received an unqualified audit opinion, indicating fair presentation. A significant event in its financial history was a $6.2 million impairment charge recorded for trademarks in 2022, though no such charges occurred in 2021 or 2023. The company exhibits a notable concentration of revenue, with its largest franchisee consistently accounting for approximately 20% of total revenue across 2021, 2022, and 2023. Bad debt expenses have shown some fluctuation, including a recovery in 2022.

Financing Details

Great American Cookies does not offer direct or indirect financing to its franchisees. However, franchisees have the option to lease cookie equipment, which is required for their operations, from GAC's affiliate, GFG Management, LLC. This lease involves total payments of approximately $1,440 over a four-year term, alongside a commitment to purchase a minimum quantity of cookie ingredients annually. While Great American Cookies does not guarantee franchisee notes or leases, it may refer franchisees to external financing sources. Additionally, the franchisor or its affiliates may engage in joint venture arrangements where they acquire an interest in a franchisee's limited liability company, contributing capital proportionally and often retaining a majority ownership stake.

Performance Metrics

Total US Locations

389

Franchised Units

389

Corporate Units

0

Avg Square Footage

1,225

Franchising Since

2008

Agreement Terms

Initial Term

15 years

Renewal Term

10 years

Renewal Conditions

To renew their franchise agreement, Great American Cookies franchisees must meet several conditions. They need to provide written notice of their intent to renew between 6 and 12 months before the current term expires. Franchisees must be in good standing, meaning they have substantially complied with all terms of the agreement and met all monetary obligations in a timely manner. A renewal fee, equivalent to 40% of the then-current initial franchise fee, is required, and franchisees must sign a general release of claims against the franchisor. They are also obligated to renovate and modernize their restaurant premises to align with current brand standards, unless a refurbishment has already occurred within the five years prior to renewal. Furthermore, franchisees must either retain the right to occupy their current location or secure approval for a new site and lease, and they must fulfill the franchisor's current qualification and training requirements. The new franchise agreement signed at renewal may feature materially different terms and conditions.

Training & Support Program

Franchisor Assistance

GAC Franchising, LLC provides substantial support to its franchisees both before and after their restaurant opening. For pre-opening, Great American Cookies assists with site selection guidelines, counseling, and reviewing real estate packages. They provide prototype plans and specifications for the restaurant's design and layout, along with a list of approved vendors for equipment, signs, fixtures, and initial inventory. Initial training programs are offered for the franchisee and up to four additional managers or shift leaders, as well as executive training for owners. They also provide pre-opening and post-opening supervision and assistance based on the franchisee's individual opening plan. Ongoing support includes advice and written materials on managing and operating the restaurant, covering new developments in equipment, food products, and preparation. Additional training is available for managers and employees, supplemented by quarterly training and status meetings. GAC Franchising, LLC conducts regular inspections and evaluations of the restaurant's products and services, manages a national advertising fund, and pre-approves all franchisee-developed advertising and promotional materials. Franchisees also participate in an electronic gift card program and may be required to engage in market research and test marketing for new products. Additionally, GAC Franchising, LLC offers help desk support for the brand's technology systems.

Initial Training Hours

40

Training Location

Certified Training Store in Greater Atlanta, GA

Ongoing Support

After opening, Great American Cookies franchisees receive ongoing advice and written materials concerning management and operations, including new developments in equipment, food products, and preparation. The franchisor offers additional training for franchisees, managers, operating partners, assistant managers, or other employees, and conducts quarterly training and status meetings. GAC Franchising, LLC performs inspections of restaurants and evaluates products and services. The franchisor also administers a national advertising fund and approves all advertising and promotional materials developed by franchisees. Franchisees are required to participate in an electronic gift card program and may be required to engage in market research and test marketing for new products and services. Technical help desk support is also provided for the brand's technology systems.

Franchise Requirements

Industry Experience Required

No

Management Experience Required

No

Sales Experience Required

No

Technical Skills Required

No

Operational Details

Location Type

retail

Owner Participation

absentee-allowed

Territory Type

Protected

Staffing Notes

Great American Cookies requires specific staffing for the restaurant's management. Franchisees are not required to personally supervise the restaurant; however, if they choose not to, a manager or one of their assistant managers or shift leaders who has successfully completed the franchisor's training program must directly supervise the restaurant on-premises. This manager is responsible for day-to-day operations, food preparation oversight, and personnel and accounting supervision, dedicating at least 40 hours per week to these duties. For franchisees operating multiple restaurants, an acceptable 'Operating Partner' must be designated to supervise overall operations. In cases where multiple restaurants are geographically remote, GAC Franchising, LLC may require Operating Partners to hold up to a 25% equity interest in the franchisee entity. All managers, assistant managers, and any personnel with access to confidential information must sign confidentiality and non-competition agreements. The franchisor may also require officers, directors, general partners, and individuals holding a 5% or greater interest in the franchisee, along with their spouses, to sign a personal guaranty.