Grabbagreen Franchise
Audited FinancialsRisk Score
Pending analysis
Investment Range
$225,500 - $626,575
Franchise Fee
$4,000
Total US Locations
4
Business Summary
Grabbagreen operates quick service restaurants that offer healthy food, juice, smoothies, and related products. Grabbagreen provides freshly prepared bowls, wraps, salads, various smoothies and juices, breakfast items, healthy snacks, homemade sauces, and meal prep options. Grabbagreen franchisees utilize the brand's proprietary system and marks to offer these healthy food and beverage products to customers.
Corporate History
Grabbagreen, a quick-service restaurant brand, is franchised by MTY Franchising USA, Inc., which became its franchisor in March 2018 after acquiring the brand from Eat Clean Holdings, LLC. The Grabbagreen brand itself began offering franchises in April 2015 under Eat Clean Holdings. MTY Franchising USA, Inc. is part of a larger network of food service brands under MTY Food Group, Inc., a Canadian public corporation whose earliest entity, MTY Canada, was incorporated in 1979. Over the years, MTY Food Group has significantly expanded its portfolio through numerous acquisitions, bringing many well-known restaurant concepts under its corporate umbrella, including Kahala Brands in 2016, Papa Murphy's Holdings, Inc. in 2019, BBQ Holdings, Inc. (including Famous Dave's and Village Inn) in 2022, and COP WP Parent, Inc. (Wetzel's Pretzels) also in 2022.
Financial Overview
Investment Range
$225,500 - $626,575
Franchise Fee (Low)
$4,000
Franchise Fee (High)
$30,000
Royalty %
6%
Marketing %
1%
Equipment Costs (Low)
$171,500
Equipment Costs (High)
$482,500
Working Capital
$17,500
Audited Financials
Yes
Offers Financing
Yes
Financing Details
Grabbagreen generally does not offer direct or indirect financing for its franchises. However, if a franchisee decides to purchase a corporate-owned Grabbagreen restaurant from one of its affiliates, the franchisor's affiliate may, at its discretion, finance up to 100% of the purchase price. This financing for corporate store purchases can include the initial franchise fee, transferable furniture, fixtures, and equipment, leasehold improvements, and inventory. The annual interest rate charged for such financing ranges from 0% to 12%, depending on the franchisee's creditworthiness and the upfront payment amount. Repayment periods typically range from 12 months to 60 months, with a first lien position on all equipment required as security. Personal guarantees from the franchisee (and their spouse, if applicable) or the principals of the franchisee entity are also required. Grabbagreen does not arrange financing from other sources or receive payments for placing financing.
Performance Metrics
Total US Locations
4
Franchised Units
4
Corporate Units
0
Avg Square Footage
1,050
Franchising Since
2015
Legal & Compliance Analysis
Recent Litigation
Yes
Bankruptcy
No
Litigation Count
20
Litigation Summary
Grabbagreen, through its parent company MTY Franchising USA, Inc. and its affiliates, has a history of various litigation and administrative actions. Historically, predecessor company The Extreme Pita Franchising USA, Inc. faced a FIPA violation and misrepresentation lawsuit in Washington in 2015, settling for $20,000. Kahala Franchising, L.L.C. was involved in a breach of contract, fraud, and unjust enrichment case in California in 2015, which settled for Kahala repurchasing a territory and forgiving $130,000 in damages. Another case in Texas in 2014, alleging Texas Business Opportunities Act violations and breach of contract, settled for $35,000 paid by Kahala. SFF, L.L.C. (SweetFrog) had an arbitration for fraud and unfair practices in 2014, settling for $300,000 paid by SFF. A 2016 lawsuit over unauthorized closure of franchised shops was dismissed after a settlement where SFF paid $25,000 and reinstated some agreements. Fresh Enterprises, L.L.C. faced a breach of contract and misrepresentation lawsuit in California in 2013, settling for $585,000 paid by the counter defendants. Famous Dave's of America, Inc. had an arbitration in 2016 regarding Minnesota Franchise Act violations and breach of contract, which settled confidentially, including territorial rights modifications and consulting fees. A 2015 lawsuit in California against former franchisees for continued operation after termination was settled in 2018. VI BrandCo, L.L.C. had a bankruptcy proceeding in 2015 where its executives settled with a trustee for $300,000 in total. Wetzel's Pretzels, L.L.C. had an arbitration in 2019 for rescission and misrepresentation, settling with a $125,000 payment. Papa Murphy's International, L.L.C. faced two consolidated class-action lawsuits in 2014 from franchisees alleging misrepresentations regarding financial performance and marketing obligations. Settlements included some plaintiffs dismissing claims for no consideration, others paying Papa Murphy's, Papa Murphy's covering advertising costs, extending terms, or purchasing stores, with individual settlements ranging from $10,000 to $4 million. Another case related to default notices was dismissed as part of a settlement in the larger LMP case. Public agency actions include SweetFrog Enterprises, L.L.C. entering a consent order with Maryland in 2012 for violating registration and disclosure provisions. Blimpie Associates, Ltd. consented to an order in New York in 1992 for selling franchises without an updated prospectus, paying $18,000. Maui Wowi Franchising, Inc. entered two consent orders with Maryland in 2005 and 2007 for selling unregistered franchises and delivering incorrect disclosure documents, involving cease and desist orders and reimbursements. BF Acquisition Holdings, L.L.C. and its predecessor Triune, LLC entered consent orders with Maryland (2012) and Virginia (2012) for franchise law violations, paying civil penalties and offering rescission. More recently, between December 1, 2023, and November 30, 2024, Kahala Franchising, L.L.C. (an affiliate) filed two lawsuits against franchisees: one for breach of contract in Illinois in 2024 and another for forcible entry and detainer in Iowa. Overall, Grabbagreen, through its parent company and affiliates, has a significant legal history, primarily involving breaches of franchise agreements, alleged misrepresentations, and regulatory compliance issues. While many past cases have been concluded and settled, two new lawsuits were filed by an affiliate in the last fiscal year, indicating ongoing enforcement activities.
Bankruptcy History
Grabbagreen reports that MTY Franchising USA, Inc. has no bankruptcy history that is required to be disclosed in this document.
Agreement Terms
Initial Term
10 years
Renewal Term
5 years
Renewal Conditions
To renew their Grabbagreen franchise agreement, franchisees must provide at least 120 days' notice before the current term expires. Grabbagreen requires franchisees to be in full compliance with all terms of their franchise agreement and Confidential Manual, with a limit on not having received more than 3 notices of default or breach during its term, nor more than 2 during the 5 years immediately before the proposed renewal date. Franchisees must also have an approved premises, sign the then-current form of franchise agreement (which may have materially different terms and conditions, including higher royalty and advertising fees), pay a renewal franchise fee, undertake any required remodeling or refurbishments to meet current system standards, and ensure all financial obligations to Grabbagreen and its affiliates are current. Additionally, franchisees must sign a general release provided by Grabbagreen.
Training & Support Program
Franchisor Assistance
Grabbagreen provides a range of assistance to its franchisees. Before opening, Grabbagreen helps with site selection approval, provides specifications for construction and furnishings, offers a confidential operations manual, and shares a list of approved distributors and suppliers. Initial training includes approximately 80 hours of in-store training and 40 hours of new owner training for two individuals. Grabbagreen also provides up to five days of on-site support at the restaurant during the grand opening week. Ongoing assistance includes a continuing advisory relationship, offering consultation and guidance on marketing, merchandising, and general business operations. Grabbagreen also provides updated operating standards and conducts periodic inspections and quality service checks to maintain brand consistency. Franchisees are informed about available software for administrative, accounting, and inventory control procedures. Additionally, Grabbagreen reviews and approves any proposed restaurant relocations and may offer a one-time renewal option for the franchise agreement. Grabbagreen administers an advertising fund, directs all advertising and promotional programs, and requires the use of approved computer systems for sales reporting, data collection, and payment processing, while ensuring PCI compliance.
Initial Training Hours
120
Training Location
Online, or in Scottsdale, Arizona, or at a training restaurant in Arizona
Ongoing Support
Grabbagreen provides ongoing support to its franchisees after their restaurants open. This includes a continuing advisory relationship, offering consultation and guidance on marketing, merchandising, and general business operations. Grabbagreen provides information on operating standards and may modify them over time. Grabbagreen also maintains high and uniform standards across the system through periodic inspections and quality service checks of the restaurants. Franchisees may be made aware of software for administrative, bookkeeping, accounting, and inventory control. Grabbagreen reviews and approves substitute locations for relocation and may offer the option for a one-time renewal of the franchise agreement.
Franchise Requirements
Ideal Candidate Profile
Grabbagreen seeks franchisees who intend to actively participate in the direct operation and daily affairs of their restaurant, although personal participation is not strictly required. Grabbagreen strongly recommends a substantial time commitment from owners. The ideal candidate or their designated manager must be a qualified restaurant operator, capable of dedicating full-time effort to managing, operating, and developing the business. This manager, and all customer-facing employees, must be able to read and speak English proficiently to complete training and effectively communicate with customers and suppliers.
Industry Experience Required
No
Management Experience Required
Yes
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
Retail
Owner Participation
Hands-On
Territory Type
Protected
Territory Size Requirements
Grabbagreen typically defines its protected territories using a circular area around the restaurant, with a radius ranging from 5 blocks to 3 miles. Grabbagreen may also define territories using other geographic boundaries such as political subdivisions like cities or counties, specific streets and highways, or zip code boundaries.
Staffing Notes
Grabbagreen franchisees are solely responsible for hiring and training their employees. Each Grabbagreen restaurant must employ at least one full-time, on-premises supervisor, referred to as a "Manager." This Manager must be a qualified restaurant operator who devotes their entire working time to managing, operating, and developing the business. It is also required that a Manager capable of reading English and communicating effectively with employees and customers is present on every shift. All personnel employed by Grabbagreen franchisees must maintain standards of sanitation, cleanliness, and demeanor as established by Grabbagreen, and wear approved uniforms. Customer service employees must also have sufficient literacy and fluency in English (or the primary local language) to adequately serve the public.