Risk Score
Pending analysis
Investment Range
$164,450 - $312,199
Franchise Fee
$15,000
Total US Locations
50
Business Summary
GameTruck Licensing, LLC operates and franchises a mobile entertainment business under the "GameTruck" brand. GameTruck provides video game trailers, laser tag, and other group entertainment experiences for various events. Its services are designed to bring excitement and entertainment to people and groups of all ages, targeting organizers of parties for children, teenagers, and young adults, as well as corporate and school events.
Corporate History
GameTruck Licensing, LLC was formed as a Delaware limited liability company on February 15, 2008, and began offering its franchises in May 2008. The company's business activities currently focus solely on franchising "GameTruck" branded video game trailers and other group entertainment offerings. While GameTruck Licensing, LLC itself does not operate mobile video game theaters, its affiliate, The GameTruck, LLC, operates three mobile video game theaters and LaserTag under the GameTruck name in Portland, Oregon, and Denver, Colorado.
Financial Overview
Investment Range
$164,450 - $312,199
Franchise Fee (Low)
$15,000
Franchise Fee (High)
$202,000
Royalty %
7%
Marketing %
1%
Equipment Costs (Low)
$78,700
Equipment Costs (High)
$206,199
Working Capital
$20,000
Audited Financials
Yes
Offers Financing
No
Audit Opinion
Unqualified opinion
Financial Health Notes
GameTruck Licensing, LLC's financial statements show that the franchisor has negative members' equity, with liabilities exceeding assets (e.g., $(160,515) in 2023). Additionally, the franchisor itself notes as a special risk that its financial condition, as reflected in these statements, calls into question its financial ability to provide services and support to franchisees.
Financing Details
GameTruck Licensing, LLC does not offer any direct or indirect financing to its franchisees. The franchisor also does not guarantee any franchisee's notes, leases, or other obligations.
Performance Metrics
Total US Locations
50
Franchised Units
47
Corporate Units
3
Franchising Since
2008
Legal & Compliance Analysis
Recent Litigation
No
Bankruptcy
No
Litigation Summary
GameTruck Licensing, LLC has no litigation to report. Item 3 of the Franchise Disclosure Document states that no litigation is required to be disclosed.
Bankruptcy History
GameTruck Licensing, LLC has no bankruptcy history to report. Item 4 of the Franchise Disclosure Document explicitly states that no bankruptcy is required to be disclosed.
Agreement Terms
Initial Term
10 years
Renewal Term
5 years
Renewal Conditions
To renew a GameTruck franchise, franchisees must sign GameTruck Licensing, LLC's then-current franchise agreement, which may have different terms. They must successfully complete any required re-training, sign a general release, and pay a renewal fee of $7,500. Franchisees must also be in full compliance with their agreements, not have received three or more default notices within the last 24 months, and refurbish or replace their tow vehicle or trailer to meet current standards. Additionally, GameTruck Licensing, LLC must not have decided to withdraw from the franchisee's market, and no reason for termination should exist.
Training & Support Program
Franchisor Assistance
Before opening, GameTruck Licensing, LLC delivers the specially equipped game trailer, provides access to a digital Operations Manual, and offers an initial training program (GameTruck University) for the franchisee and one other authorized manager. After opening, GameTruck Licensing, LLC provides ongoing support through periodic advice and consultation on business operations, defends trademark infringement claims, and manages an advertising fund for system promotion. The franchisor may also offer additional training for new services and may monitor the business and GameCoaches to ensure consistency with the GameTruck system. GameTruck Licensing, LLC also audits business records periodically and provides franchisees with a subdomain on its website for marketing and scheduling. A call center is available for scheduling inquiries, for an additional fee.
Initial Training Hours
95
Training Location
Web-based training and conference calls, as well as on-the-job training at Gold Standard Training Locations throughout the United States, including GameTruck Licensing, LLC's affiliate store in Tempe and/or Phoenix, Arizona, or in the franchisee's own market.
Ongoing Support
After opening, GameTruck Licensing, LLC provides ongoing support through periodic advice and consultation on business operations and new developments. The franchisor administers an advertising fund and conducts public relations activities. Additional training programs for new services or methods of operation may be provided no more than once per year, and GameTruck Licensing, LLC may send representatives to monitor business operations and audit records. Franchisees are also required to attend and pay for an annual conference. GameTruck Licensing, LLC also offers a call center service for scheduling GameTruck events for an additional fee, and provides Web Tools for managing reservations, booking reports, and other operational tasks.
Franchise Requirements
Industry Experience Required
No
Management Experience Required
No
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
Mobile
Owner Participation
Absentee Allowed
Territory Type
Exclusive
Territory Size Requirements
GameTruck Licensing, LLC awards territories that include a minimum of 150,000 single-family households, defined by zip codes. These territories must maintain a contiguous border and encompass thoroughfares where possible. Franchisees can also request a second bordering territory of 150,000 single-family households at no additional cost upon signing, contingent on purchasing and activating a second GameTruck mobile video game theater within 18 months. Franchisees must also meet minimum annual performance standards, calculated as the total number of single-family households in their territory divided by 430 (e.g., 348 annual events for a 150,000 household territory).
Staffing Notes
GameTruck Licensing, LLC requires that each event be managed by a GameCoach, who franchisees are responsible for training to be experts in video games and group entertainment. Initial training is provided for the franchisee and one additional person authorized to act as a manager or Head GameCoach. If the franchisee does not directly operate the business, an approved operating manager must be appointed and successfully complete the initial training program. GameTruck Licensing, LLC can require franchisees to bring additional employees to their training course if they determine the franchisee is unable to train them properly. GameTruck Licensing, LLC also reserves the right to impose minimum, maximum, or required pricing for services.