Fully Promoted Franchise
Audited FinancialsRisk Score
Pending analysis
Investment Range
$129,386 - $393,552
Franchise Fee
$29,500
Min Cash Required
$22,000
Total US Locations
167
Business Summary
Fully Promoted operates a full-service business specializing in branded apparel and promotional products. Fully Promoted helps small to medium-sized businesses, corporations, and organizations attract customers by offering services such as embroidered and screen-printed apparel, various advertising and promotional merchandise like shirts, caps, pens, and mugs. Additionally, Fully Promoted provides marketing campaigns, printed marketing materials, and lead generation services.
Corporate History
Fully Promoted was incorporated as FP Franchising, Inc. in Florida in February 2000. The company initially operated under the trade name 'EmbroidMe' and opened its first company-owned retail location in West Palm Beach, Florida, in April 2000. In September 2000, Fully Promoted began offering franchises. In January 2017, the principal trademark was updated from 'EmbroidMe' to 'Fully Promoted,' though the EmbroidMe trademark is still used. By August 2001, the company sold its sole corporate-owned store, and as of now, Fully Promoted does not operate any company-owned units. In March 2023, the corporate name was amended to FP Franchising, Inc.
Financial Overview
Investment Range
$129,386 - $393,552
Franchise Fee (Low)
$29,500
Franchise Fee (High)
$49,500
Minimum Cash Required
$22,000
Royalty %
6%
Marketing %
1%
Equipment Costs (Low)
$48,250
Equipment Costs (High)
$256,743
Working Capital
$41,250
Audited Financials
Yes
Offers Financing
No
Audit Opinion
Unqualified opinion
Financial Health Notes
Fully Promoted appears to be in sound financial health with an unqualified audit opinion and no going concern issues noted by management. The company has shown consistent net income, with $711,342 in 2024, and has increased its cash and total current assets. However, Fully Promoted is contingently liable as a guarantor for its affiliate Sign*A*Rama Inc., amounting to over $7.4 million in mortgages payable and $275,000 on a revolving credit line as of December 31, 2024. This represents a significant potential obligation.
Financing Details
Fully Promoted does not offer any direct or indirect financing to its franchisees. This means that Fully Promoted will not provide loans, guarantee any notes or leases, or sell/assign any financing arrangements. Franchisees are responsible for securing their own funding.
Performance Metrics
Total US Locations
167
Franchised Units
167
Corporate Units
0
Avg Square Footage
875
Franchising Since
2000
Legal & Compliance Analysis
Recent Litigation
Yes
Bankruptcy
No
Litigation Count
6
Litigation Summary
Fully Promoted currently has one active lawsuit. In December 2024, Fully Promoted initiated a suit against a franchisee for failing to pay royalties after abandoning their business. Additionally, Fully Promoted has disclosed several legal matters involving its affiliates. In 1993, an affiliate, Signarama, and its management were involved in an FTC complaint alleging false representations of sales and profitability, and inadequate disclosures, which resulted in a 1998 injunction. In 1996, Signarama also entered a consent order in Maryland for selling franchises without renewed registration. More recently, in August 2021, an affiliate, Great Greek Franchising, LLC (TGG), settled a California consent order for collecting franchise fees prematurely without authorization. In March 2022, TGG, along with two other affiliates, Graze Craze Franchising, LLC (GCZ) and UFG Group, Inc., entered into consent orders with California stemming from alleged unregistered franchise offerings and financial performance representations made at a trade show in October 2021, where each affiliate paid a penalty.
Bankruptcy History
Fully Promoted has no bankruptcy history to disclose.
Agreement Terms
Initial Term
35 years
Renewal Term
35 years
Renewal Conditions
To renew their franchise agreement, Fully Promoted franchisees must be in full compliance with their current agreement, remodel their location to meet the then-current design and decor standards of the brand, pay a $1,500 renewal fee, and sign a new franchise agreement that may have different terms. Franchisees must also sign a general release of claims against Fully Promoted.
Training & Support Program
Franchisor Assistance
Fully Promoted offers comprehensive assistance to its franchisees, starting before the business opens. This includes help with site selection, lease negotiation through an affiliate, layout planning, and ensuring the location meets current brand standards. Fully Promoted provides an intensive initial training program at its Florida headquarters, covering business operations, sales, marketing, and financial management, with travel, hotel, and one meal covered for one trainee. They also offer initial on-site training and guidance for at least 40 hours during setup. For ongoing support, Fully Promoted continuously researches and develops system improvements, updates the operating manual, and conducts periodic in-person or virtual visits to locations. Franchisees are invited to Fully Promoted Expos or UFG Expos and regional meetings for networking, technology updates, and seminars. The franchisor also provides corporate news updates, bulletins on sales and service methods, and ongoing technical assistance for equipment, hardware, and software via toll-free phone and internet. Fully Promoted also provides access to an intranet website for additional resources.
Initial Training Hours
61
Training Location
Corporate headquarters in West Palm Beach, FL
Ongoing Support
After opening, Fully Promoted provides ongoing support by continually researching and developing system improvements, and periodically updating the operating manual. Fully Promoted conducts periodic in-person or virtual visits to franchisee locations to assess progress and offer assistance. Franchisees are invited to attend various events, including Fully Promoted Expos, UFG Expos, regional meetings, and seminars focused on ongoing training and business improvement. The franchisor also provides regular corporate news updates and bulletins on sales, service methods, marketing techniques, and operating procedures. Additionally, franchisees receive continual advice and technical assistance for all store equipment, hardware, and software, including embroidery and other processes, available via toll-free telephone and the internet. Fully Promoted also provides access to an intranet website for downloading additional programs and data.
Franchise Requirements
Ideal Candidate Profile
Fully Promoted seeks franchisees who are committed to actively managing their business. If an individual, the franchisee must directly supervise and manage the location. If operating through a business entity, a principal, general partner, or a fully trained manager must dedicate full-time effort to managing and operating the Fully Promoted Business. The business must always be under direct on-premises supervision from someone who has completed Fully Promoted's training program. Additionally, franchisees are required to employ at least one full-time outside salesperson, suggesting a candidate with strong sales acumen or the ability to manage a sales-driven operation.
Industry Experience Required
No
Management Experience Required
Yes
Sales Experience Required
Yes
Technical Skills Required
No
Operational Details
Location Type
Retail
Owner Participation
Hands-On
Territory Type
Non-Exclusive
Staff Count
8
Territory Size Requirements
Fully Promoted franchisees do not receive an exclusive territory. They may face competition from other franchisees, company-owned outlets, or other distribution channels and competitive brands controlled by the franchisor. For instance, some Signarama franchisees, an affiliate, also offer similar advertising specialties and products. When a Fully Promoted franchisee wishes to relocate, the franchisor evaluates the proposed site based on proximity to other marketing services and branded product businesses (including both Fully Promoted and competitors) and demographic information. The franchisor and franchisee must mutually agree on a location, but no specific size or geographic boundaries for territories are defined.
Staffing Notes
Fully Promoted requires the franchisee to directly supervise and manage the location if an individual, or a principal/fully trained manager must devote full-time effort to management. The business must always be under direct on-premises supervision by someone who has completed Fully Promoted's training. Franchisees must also employ and maintain at least one full-time outside salesperson in addition to the owner/manager, with a requirement to replace this salesperson within 30 days if their employment terminates. The business management system is configured for 5 to 10 licenses, suggesting this range for administrative and sales staff.