Risk Score
Pending analysis
Investment Range
$2,745 - $28,685
Franchise Fee
$1,995
Total US Locations
211
Business Summary
FIT4MOM operates a business that offers pre- and postnatal in-person, group, instructor-led exercise classes to mothers at all stages of motherhood. The FIT4MOM System includes various fitness and wellness programs such as Body Boost, Body Ignite, Body Well, FIT4BABY, Run Club+, Strides 360, Stroller Barre, and Stroller Strides. Franchisees can offer one or more of these programs, with all classes taught by certified FIT4MOM instructors.
Corporate History
Stroller Strides, LLC was founded as a Delaware limited liability company on October 7, 2002. However, the founder, Lisa Druxman, began operating the 'Stroller Strides' program as a sole proprietorship in the San Diego, California, area in August 2001. The company began its business operations and licensing the Stroller Strides® System in January 2003. In 2005, this licensing model was converted into a franchise system, with existing licensees given the opportunity to transition to franchise agreements at no additional cost. In February 2013, the franchise brand was officially changed from 'Stroller Strides' to 'FIT4MOM' to better represent its expanded range of class offerings designed for mothers at various stages of motherhood.
Financial Overview
Investment Range
$2,745 - $28,685
Franchise Fee (Low)
$1,995
Franchise Fee (High)
$13,395
Royalty %
4%
Equipment Costs (Low)
$200
Equipment Costs (High)
$2,400
Working Capital
$1,620
Audited Financials
Yes
Offers Financing
No
Audit Opinion
Unqualified opinion
Financial Health Notes
FIT4MOM reported net losses of $240,166 in 2024 and $40,530 in 2023. Despite these losses, the company maintains positive working capital, with $716,484 in 2024, and positive members' equity, which was $337,773 in 2024. The independent auditor did not identify any substantial doubt about FIT4MOM's ability to continue as a going concern. The company holds significant cash balances, with $363,542 exceeding federally insured limits as of the end of 2024.
Financing Details
FIT4MOM does not offer any direct or indirect financing options to its franchisees. Additionally, the franchisor does not guarantee any notes, leases, or other obligations on behalf of its franchisees.
Performance Metrics
Total US Locations
211
Franchised Units
211
Corporate Units
0
Franchising Since
2005
Legal & Compliance Analysis
Recent Litigation
No
Bankruptcy
No
Litigation Count
2
Litigation Summary
FIT4MOM, operating as Stroller Strides, LLC, has a legal history involving two administrative proceedings with the Maryland Securities Commissioner, both of which are older than three years from the FDD issuance date. The first case, Case No. 2005-0193, concluded in 2005 and alleged that Stroller Strides, LLC violated Maryland Franchise Law by offering and selling licenses (deemed franchises) without registration and with unauthorized income representations. Stroller Strides, LLC agreed to cease violations, pursue registration, provide compliance training, and offer rescission. The second case, Case No. 2007-0388, concluded in 2008 and alleged further violations of registration and disclosure laws after its registration expired. Stroller Strides, LLC again agreed to cease violations, complete registrations, implement new compliance procedures, pay a fine, and offer rescission to affected franchisees. There is no other litigation required to be disclosed for FIT4MOM.
Bankruptcy History
FIT4MOM has no bankruptcy history to disclose, as stated in Item 4 of its Franchise Disclosure Document.
Agreement Terms
Renewal Conditions
To renew their FIT4MOM franchise, franchisees must be in good standing, meaning they have not been in default more than two times in the preceding 12-month period, and must have achieved at least $10,000 in Gross Sales during that same period. Franchisees are required to provide written notice of their intent to renew at least 90 days before the current term expires. Upon renewal, they must sign FIT4MOM's then-current franchise agreement, which may include materially different terms such as increased fees and a modified territory definition. If a franchisee opts for a one-year renewal term, their Monthly Franchise Fee will increase by $49 per month. Additionally, franchisees must modernize their business, sign a general release, and pay a renewal fee equal to 6% of the then-current Initial Franchise Fee for a one-year renewal, or 12% for a three-year renewal term.
Training & Support Program
Franchisor Assistance
FIT4MOM provides extensive support to its franchisees both before and after opening. Pre-opening assistance includes designating a protected territory, providing market analysis, waiving the fee for the Foundations Online Course and one online Format Certification for new franchisees, and offering recommended pricing. Franchisees receive access to an online business and fitness training resource center, the Operations Manual, an online Franchise Onboarding Program, and Instructor Training. FIT4MOM also ensures a supply of equipment and retail products. After opening, ongoing support includes continued access to the online business and fitness training resource center (with messaging, email, marketing materials, training, contact management, and booking/payment systems), a customizable webpage (Lite models get a listing), regular communication and training via intranet channels, and a commitment to respond to operating problems within three business days. FIT4MOM also works to develop new programs and classes and spends a minimum of $25,000 annually on national public relations, media exposure, and national advertising. Continuing education opportunities are regularly provided, and optional national conferences and regional summits are held.
Initial Training Hours
57
Training Location
Online/virtual
Ongoing Support
FIT4MOM provides continuous support to its franchisees after opening. This includes ongoing access to an online business and fitness training resource center that offers unified messaging, email, advertising materials, fitness training courses, a contact management system, and a booking and payment system. Franchisees also have the ability to customize a page on the FIT4MOM website (Lite models receive a webpage listing). FIT4MOM ensures a consistent supply of exercise equipment and retail items for purchase and delivers regular communication and training updates through intranet channels. The franchisor commits to responding to franchisee operating problems by telephone or email within three business days and continuously works to develop new classes and programs for franchisees to offer. Furthermore, FIT4MOM expends a minimum of $25,000 annually on national public relations, media exposure, and advertising for the system. Continuing education and skills enhancement opportunities are regularly provided via intranet channels, and optional national conferences or regional summits are held for business and teaching development.
Franchise Requirements
Industry Experience Required
No
Management Experience Required
No
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
Hybrid
Owner Participation
Absentee Allowed
Territory Type
Exclusive
Territory Size Requirements
FIT4MOM territories are defined based on population, using data derived from US Census data and other sources aggregated within zip codes. The minimum population for a territory depends on the chosen pricing plan: Lite territories require a minimum population of 30,000; Classic territories require a minimum of 80,000; Extended territories require a minimum of 150,000; and Regional territories require a minimum of 300,000.
Staffing Notes
FIT4MOM franchisees are solely responsible for hiring, supervising, training, and managing all managers, instructors, and other employees for their business. A General Manager must be appointed, who can be the franchisee, and this individual must complete the required initial training and actively manage the franchise. All instructors must be fully trained and certified in the specific classes they teach through FIT4MOM's online Foundations Course and relevant Format Certifications. Instructors must also maintain their qualifications by paying an annual FIT4MOM Program Membership fee. While specific staff counts are not provided, the structure requires a qualified General Manager and certified Instructors for any classes offered.