Dogdrop logo

Dogdrop Franchise

Audited Financials
PetsEst. 2020Los Angeles, CA
www.dogdrop.co/franchise

Risk Score

Pending analysis

Investment Range

$360,800 - $650,160

Franchise Fee

$12,000

Min Cash Required

$45,000

Total US Locations

3

Business Summary

Dogdrop operates businesses that provide daycare services for dogs and sell dog-related products and supplies. The business uses specific operating procedures, designs, and brand standards for its outlets, which are typically located in high-traffic commercial areas such as central city, suburban strip centers, or high-rise buildings.

Corporate History

Dogdrop Franchise Group, LLC was formed as a limited liability company in California on October 9, 2020. Its parent company, DogDrop, Inc., a Delaware corporation, was formed on December 15, 2019. Dogdrop began offering franchises in May 2021. The company has been operating Dogdrop outlets through affiliates since 2019.

Financial Overview

Investment Range

$360,800 - $650,160

Franchise Fee (Low)

$12,000

Franchise Fee (High)

$12,000

Minimum Cash Required

$45,000

Royalty %

2%

Marketing %

3%

Equipment Costs (Low)

$179,000

Equipment Costs (High)

$402,500

Working Capital

$52,500

Audited Financials

Yes

Offers Financing

No

Audit Opinion

Unqualified opinion

Financial Health Notes

Dogdrop's financial condition, as shown in its financial statements, raises questions about its ability to provide services and support to franchisees. The company has consistently reported net losses and a members' deficit for 2022, 2023, and 2024. As of December 31, 2024, Dogdrop had only $10 in cash and a members' deficit of $116,562, alongside current liabilities including $25,572 due to affiliates and $91,000 in deferred revenue. The company has relied on member contributions and loans from affiliates to fund operations, which may indicate a reliance on future franchise fees.

Financing Details

Dogdrop does not offer any direct or indirect financing to its franchisees. Additionally, Dogdrop does not guarantee any notes, leases, or other obligations on behalf of franchisees. Franchisees are responsible for arranging their own funding through external sources.

Performance Metrics

Total US Locations

3

Franchised Units

0

Corporate Units

3

Avg Square Footage

2,400

Franchising Since

2021

Agreement Terms

Initial Term

10 years

Renewal Term

10 years

Renewal Conditions

To renew their franchise agreement, Dogdrop franchisees must meet several conditions. These include being in full compliance with the agreement, having no more than three instances of default during the current term (regardless of whether they were cured), providing written notice six months before the term ends, signing a new franchise agreement, and paying a Successor Agreement Fee of $2,500. Franchisees must also continue to have the right to occupy their current premises or have approval to relocate, remodel their business to meet current standards, and execute a general release of claims against Dogdrop and its affiliates. Additionally, they must comply with Dogdrop's then-current qualifications and training requirements, including completing any additional training.

Training & Support Program

Franchisor Assistance

Dogdrop provides comprehensive assistance to its franchisees, starting with pre-opening support. This includes site selection guidelines and approval, criteria for the Dogdrop outlet's layout and design, and access to a confidential Brand Standards Manual. Dogdrop also provides a list of required equipment, fixtures, and supplies, along with initial training for up to three individuals at its headquarters or an affiliate location. During the opening phase, Dogdrop offers two days of on-site assistance. For ongoing support, Dogdrop conducts inspections to ensure quality, provides updated lists of approved suppliers, and offers samples of advertising and promotional materials. Franchisees can also receive individualized assistance by phone, video conference, email, or postal service, and are subject to mandatory additional training programs or annual business meetings.

Initial Training Hours

48

Training Location

Los Angeles, CA

Ongoing Support

After opening, Dogdrop franchisees receive ongoing support through various channels. This includes mandatory or optional additional training programs and annual business meetings, which may last up to five days per year at a designated location. Dogdrop also offers remedial on-site training and assistance at the franchisee's premises upon request or as deemed appropriate, with the franchisee covering the trainer's per diem fee and expenses. Franchisees can also receive individualized assistance and counseling via telephone, video conference, electronic mail, or postal service. Dogdrop conducts inspections of the franchised business to ensure compliance with standards, provides written specifications for required equipment and updated lists of approved suppliers, and offers samples of advertising and promotional materials from time to time.

Franchise Requirements

Industry Experience Required

No

Management Experience Required

No

Sales Experience Required

No

Technical Skills Required

No

Operational Details

Location Type

retail

Owner Participation

supervisory

Territory Type

limited

Territory Size Requirements

Dogdrop territories are defined after a specific location for the Dogdrop outlet is identified and approved. Each territory is located within a portion of a town, city, or county. Dogdrop territories are identified by factors such as a radius, a group of contiguous zip codes, political boundaries, natural boundaries, and competition. The size of the territory is based on various demographic data, which may include minimum numbers of households, average home prices, and household incomes, all determined at Dog Franchise Group, LLC's discretion.

Staffing Notes

Dogdrop provides standards for qualifications and training for its employees. The Operating Principal, who must have at least a 10% equity interest if the franchisee is a business entity, and the General Manager must complete Dogdrop's Initial Management Training Program. For multi-unit developers, a General Manager is required for any franchised business the owner is not directly supervising. All personnel with access to confidential information must sign a Non-Disclosure/Non-Competition Agreement. Dogdrop's Brand Standards Manual includes a profile of the ideal employees, recruitment guidelines, job descriptions (including Daycare Facility Manager and Droperator), orientation procedures, detailed training topics (such as health, emergencies, sales, technology, and customer service), personnel policies, scheduling, payroll, and uniform requirements.