Ding Tea Franchise
Audited FinancialsRisk Score
Pending analysis
Investment Range
$195,240 - $324,170
Franchise Fee
$30,000
Min Cash Required
$45,000
Total US Locations
135
Business Summary
Ding Tea operates beverage service establishments that offer gourmet teas, coffee, various flavored tea-based beverages, bubble tea, and compatible food products, along with related supplies, accessories, and gifts. The business uses a distinctive system that includes unique product lines, specific fixtures, equipment, interior and exterior designs, color schemes, inventory, and accounting. Ding Tea franchisees are granted the right to operate one outlet, selling these tea and coffee-based beverages and food items.
Corporate History
Ding Tea Corporation was established on January 7, 2019, as a Delaware corporation. It operates under the brand name "DING TEA" and is a subsidiary of Chu Yu Hsiang Co., Ltd., a Taiwanese corporation founded in 2018. Chu Yu Hsiang Co., Ltd. has a history of franchising over 500 tea shops globally outside of the United States. Ding Tea Corporation was granted the license by its parent company to use and sublicense the "DING TEA" trademarks and related marks to franchisees within the United States. Ding Tea Corporation currently does not operate any company-owned outlets.
Financial Overview
Investment Range
$195,240 - $324,170
Franchise Fee (Low)
$30,000
Franchise Fee (High)
$30,000
Minimum Cash Required
$45,000
Marketing %
3%
Equipment Costs (Low)
$66,850
Equipment Costs (High)
$117,000
Working Capital
$72,500
Audited Financials
Yes
Offers Financing
No
Audit Opinion
Unqualified opinion
Financial Health Notes
The financial statements for Ding Tea Corporation have received an unqualified opinion from its independent auditor for the fiscal years ended December 31, 2023, 2022, and 2021. This means the auditor concluded that the financial statements present fairly, in all material respects, the company's financial position, results of operations, and cash flows in accordance with generally accepted accounting principles. The audit report does not include a going concern qualification, indicating no substantial doubt about Ding Tea Corporation's ability to continue operations. As of May 31, 2024 (unaudited), Ding Tea Corporation shows strong current assets of over $3 million and current liabilities of approximately $541,000, suggesting a healthy working capital position. The company also reported a net income of over $319,000 for the first five months of 2024 and a net income of $500,389 for the full year 2023.
Financing Details
Ding Tea Corporation does not offer any direct or indirect financing to its franchisees. This includes not providing financing for initial investment costs, equipment, or any other obligations. Ding Tea Corporation also does not guarantee any franchisee notes, leases, or other financial obligations, nor does it intend to sell, assign, or discount any franchisee financing arrangements to third parties. Franchisees are solely responsible for obtaining their own financing, which will depend on their individual financial strength.
Performance Metrics
Total US Locations
135
Franchised Units
135
Corporate Units
0
Franchising Since
2021
Legal & Compliance Analysis
Recent Litigation
Yes
Bankruptcy
No
Litigation Count
7
Litigation Summary
Ding Tea Corporation has been involved in several legal and governmental actions. In 2022, Ding Tea reported to the state of Hawaii that it had sold two franchises without prior state registration, and this matter is currently awaiting further investigation. In 2020, Ding Tea faced a lawsuit in California alleging its website violated the Unruh Civil Rights Act, which has since been settled. Also in 2020, a cross-complaint was filed against Ding Tea, claiming intentional interference with contractual relations and unfair competition, but this case was dismissed by the plaintiff. Regarding governmental actions, Ding Tea's parent company, Chu Yu Hsiang Co., Ltd., was investigated by the State of Washington's Department of Financial Institutions Securities Division in 2021 for offering and selling Ding Tea franchises without proper registration. This resulted in a Consent Order in August 2021, and the parent company paid $3,500 in investigative costs. In Minnesota, Ding Tea Corporation offered and sold a franchise without valid registration, leading to a cease and desist order and a requirement to offer rescission to the franchisee, with a $1,000 civil penalty imposed in January 2023. Additionally, Ding Tea's parent company sold a franchise in Virginia in 2020 without registration, which was settled with a $25,000 franchise fee refund to the franchisee in December 2022. The State of California Department of Financial Protection and Innovation began an investigation into Ding Tea Corporation in January 2021 concerning franchise law violations. This investigation concluded with a Consent Order in October 2021 (amended February 2022), requiring penalties of $397,500 (reducible by refunds to California franchisees), a $5,000 administrative payment, offers of cancellation and refunds to affected franchisees, and attendance at remedial education.
Bankruptcy History
Ding Tea Corporation has no bankruptcy history to report, as stated in Item 4 of the Franchise Disclosure Document.
Agreement Terms
Initial Term
3 years
Renewal Term
3 years
Renewal Conditions
To renew their franchise agreement, Ding Tea franchisees must provide written notice at least 180 calendar days before their current term expires. Franchisees must be solvent, must not have abandoned their outlet, must not be operating in a manner that endangers public health or safety or materially harms the Ding Tea brand, and must not have knowingly submitted false or incomplete reports. As a condition of renewal, Ding Tea Corporation may require franchisees to sign their then-current standard Franchise Agreement or an addendum, which may contain terms substantially different from the original agreement. Franchisees are also required to have satisfied all monetary and other material obligations to Ding Tea Corporation and its affiliates. Additionally, Ding Tea Corporation may require franchisees to update the Trade Dress of their outlet to meet current brand standards, which could involve installing new color schemes, logos, or signage, and bringing equipment and materials into compliance. A Renewal Fee equivalent to 50% of the Initial Franchise Fee is also required.
Training & Support Program
Franchisor Assistance
Ding Tea Corporation provides pre-opening assistance, including initial training for the franchisee and two designated personnel (such as a General Manager, Assistant Manager, or Principal Equity Owner) at its main training facility in Taiwan. This training program covers various topics including operations management, human resources, import operations, marketing plans, tea shop management, raw material inventory, and basic maintenance. Ding Tea Corporation also provides standards for designing, constructing, and equipping the Tea Shop, advice on authorized suppliers for equipment and materials, and templates for advertising and marketing materials. After the Tea Shop opens, Ding Tea Corporation maintains a continuing advisory relationship, providing assistance deemed appropriate for development and operation. It sets and updates standards for the location, physical characteristics, operating systems, products, supplier qualifications, personnel training, and marketing. Ding Tea Corporation reviews and approves local advertising and promotional materials used by franchisees and updates its operations manual. Additional on-site post-opening assistance and other training courses may be provided at an extra cost to the franchisee, covering the instructor's fees and travel expenses.
Initial Training Hours
42
Training Location
Designated Training Facility in Taiwan (Republic of China)
Ongoing Support
After opening, Ding Tea Corporation maintains a continuing advisory relationship, providing assistance as it deems appropriate for the development and operation of the Tea Shops. It establishes and updates standards for the location, physical characteristics, operating systems, products, supplier qualifications, franchisee and personnel training, marketing, and advertising. Ding Tea Corporation reviews advertising and promotional materials proposed by franchisees for local use and updates the operations manual with new developments and improvements. On-site post-opening assistance can be provided at an additional cost, which includes a fee of $500 per instructor per day, plus actual costs for transportation, accommodation (three-star or higher hotel), and meals. Ding Tea Corporation may also require franchisees or their representatives to attend additional training courses, seminars, conferences, or programs, for which an additional training fee of up to $500 per person per day, plus expenses, may be charged.
Franchise Requirements
Ideal Candidate Profile
Ding Tea seeks franchisees who are qualified individuals, or Principal Operators for entity franchisees, committed to actively operating and managing the tea shop. Ideal candidates must devote continuous best efforts, sufficient time, and resources to the business's development, management, and operation, especially initially, which may involve long hours. They need strong organizational skills to maintain Ding Tea's standards of service, quality, and cleanliness, as well as the ability to supervise, train, and evaluate employees. Given the cash-based nature of the business, vigilant cash management procedures are essential. Franchisees are also responsible for recruiting, training, and motivating their personnel.
Industry Experience Required
No
Management Experience Required
No
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
Retail
Owner Participation
Hands-On
Territory Type
Limited
Territory Size Requirements
Ding Tea Corporation does not grant an exclusive territory to franchisees, and no minimum territory size is granted. However, franchisees are entitled to a right of first refusal (ROFR) if Ding Tea Corporation decides to open another Tea Shop targeting the same clientele within three (3) miles of the franchisee's existing location. This ROFR applies if the new shop is in the same commercial district, center, village, city, or county line. Specific locations, such as public transportation facilities, sports facilities, university campuses, shopping malls, business plazas, amusement parks, and theme parks, are excluded from this ROFR Territory, meaning Ding Tea Corporation can develop or franchise these locations without offering them to existing franchisees.
Staffing Notes
Ding Tea requires that the franchisee or a designated Principal Operator must be actively involved in the day-to-day management and operation of the tea shop, particularly if neither the General Manager nor the Assistant Manager is an equity owner. Franchisees must ensure that at least two personnel, which can include the franchisee, General Manager, Assistant Manager, or a Principal Equity Owner, complete a mandatory initial training program. This program involves a minimum of seven calendar days of instruction, typically conducted in Taiwan and through on-site pre-opening training. All tea shop managers are expected to be literate and fluent in English to facilitate communication with employees, customers, and suppliers. Ding Tea franchisees are solely responsible for hiring, supervising, training, and evaluating their employees to provide competent and efficient service. The General Manager's primary role is to ensure timely and professional customer service and is prohibited from actively participating in other businesses during normal operating hours. An Assistant Manager may be designated to assist the General Manager. Franchisees are also responsible for securing confidentiality and non-compete agreements from their managers and staff. Additionally, Ding Tea may mandate attendance at further training courses, seminars, conferences, or system-wide meetings for designated personnel.