CPR Cell Phone Repair logo

CPR Cell Phone Repair Franchise

Audited Financials
Technology & ITEst. 2007Atlanta, GA
www.cellphonerepair.com
Financing Available

Risk Score

Pending analysis

Investment Range

$104,750 - $310,400

Total US Locations

428

Business Summary

CPR Cell Phone Repair operates businesses that specialize in repair services for various electronic devices such as smartphones, cell phones, laptops, and game systems. CPR Cell Phone Repair also sells new and refurbished mobile devices and accessories. The franchise uses its proprietary brand names and business systems to offer these services and products within specified geographic areas.

Corporate History

CPR Cell Phone Repair's predecessor, CPR-Cell Phone Repair Franchise Systems, Inc., was incorporated in Florida on March 15, 2007, and began offering CPR franchises in January 2008. The current franchisor, MMI-CPR, LLC, was organized in Delaware on April 5, 2013, originally as MMI-FGS, LLC, and changed its name to MMI-CPR, LLC on September 13, 2013. MMI-CPR, LLC acquired its predecessor on October 13, 2013, and has been offering CPR franchises since October 2013. On October 31, 2019, CPR Cell Phone Repair became a wholly-owned subsidiary of SOSI CPR LLC, which is ultimately a subsidiary of Assurant, Inc. From November 2019 through December 2023, CPR Cell Phone Repair also offered franchises under the brand Computer Troubleshooters®, providing on-site technology services. However, as of December 31, 2024, CPR Cell Phone Repair has exited from its Computer Troubleshooters® franchise arrangements. As of December 31, 2024, the CPR Cell Phone Repair system included 443 franchised businesses and 1 affiliate-owned location.

Financial Overview

Investment Range

$104,750 - $310,400

Franchise Fee (High)

$19,900

Royalty %

5.8%

Marketing %

2%

Equipment Costs (Low)

$13,000

Equipment Costs (High)

$65,000

Working Capital

$12,500

Audited Financials

Yes

Offers Financing

Yes

Audit Opinion

Unqualified opinion

Financial Health Notes

CPR Cell Phone Repair's financial statements show that the company has experienced net losses in recent years, with a net loss of $1,563,000 in 2024, $2,173,000 in 2023, and $1,445,000 in 2022. As a result, CPR Cell Phone Repair has an accumulated deficit of $9,019,000 as of December 31, 2024. A special risk factor in the FDD highlights that the franchisor's financial condition may raise questions about its ability to provide services and support to franchisees. However, the company's cash and cash equivalents increased from $8,562,000 in 2023 to $10,179,000 in 2024, partly due to capital contributions from its member. The auditors provided an unqualified opinion, indicating that the financial statements are presented fairly, and did not include a going concern qualification, although they are required to evaluate such conditions.

Financing Details

CPR Cell Phone Repair offers financial assistance to franchisees for purchasing approved fixtures, tools, and equipment. For new franchisees or those participating in the SCP or GROWTH programs, CPR Cell Phone Repair provides up to $20,000. Under this arrangement, CPR Cell Phone Repair places the orders directly with approved suppliers and pays the vendors. However, if the franchise business terminates before the full term of the Franchise Agreement, the franchisee is required to reimburse CPR Cell Phone Repair a pro-rated amount for the funded items. Existing franchisees purchasing a business under the SAVE Program are eligible for up to $10,000 for approved fixtures. Similar to the other program, CPR Cell Phone Repair pays the vendor directly, and the franchisee is required to reimburse a pro-rated amount if the Franchise Agreement terminates early. To qualify for this funding, franchisees must be approved by CPR Cell Phone Repair, be in full compliance with their existing Franchise Agreements, and participate in all National Accounts programs. Additionally, new franchisees converting an existing electronic repair store under the SCP program must demonstrate at least $18,000 in monthly revenue and maintain a Google business rating of 4.0 or higher. Beyond these programs, CPR Cell Phone Repair does not offer any other direct or indirect financing or guarantees for leases or other obligations.

Performance Metrics

Total US Locations

428

Franchised Units

427

Corporate Units

1

Avg Square Footage

1,200

Franchising Since

2013

Agreement Terms

Initial Term

5 years

Renewal Term

5 years

Renewal Conditions

To renew their CPR Cell Phone Repair franchise, franchisees must meet several conditions. These include upgrading their premises and equipment to meet current standards, being in full compliance with all terms of the Franchise Agreement and any other agreements with CPR Cell Phone Repair or its affiliates, and satisfying all monetary obligations. Franchisees must also provide written notice of their election to renew between 3 and 12 months before the current agreement expires. They must comply with all current operational, qualification, and training requirements, and sign a general release along with CPR Cell Phone Repair's then-current franchise agreement. The terms of this new agreement may differ significantly from the original one. However, franchisees will not be required to undergo initial training or pay another initial franchise fee or renewal fee upon renewal, but the Royalty Minimums will apply immediately.

Training & Support Program

Franchisor Assistance

Before opening, CPR Cell Phone Repair assists franchisees with locating and approving a site for their business, providing written criteria for acceptable locations, and reviewing and approving sites within 45 days. CPR Cell Phone Repair furnishes standards and specifications for the build-out, fixtures, décor, and design, and helps with ordering initial equipment, signs, fixtures, opening inventory, and supplies. The franchisor also provides advice and guidance for grand opening advertising and a copy of its Operations Manual. Franchisees receive initial training on store operations. After opening, CPR Cell Phone Repair provides ongoing support through various channels. This includes offering ongoing training (at a designated location) if requested or deemed necessary, referring service inquiries received from prospective customers, and providing continuing advisory services via telephone during normal business hours. CPR Cell Phone Repair also includes information about the franchisee's business on its website. Additionally, after initial training is completed, the corporate team provides 8 weeks of ongoing coaching calls. Franchisees are required to attend an annual conference to stay updated on industry developments, though attendance fees may apply for materials, meals, and entertainment. Additional on-site assistance is available for a daily fee plus travel expenses, but Area Representatives may provide this at no extra cost if the franchise is within their territory.

Initial Training Hours

152

Training Location

Nashville Training Center, Cleveland Training Center, franchisee's business location, or online/virtual

Ongoing Support

After opening, CPR Cell Phone Repair provides ongoing support to its franchisees. This includes offering ongoing training as needed, either at a designated training center or virtually. Franchisees receive continuing advisory services via telephone during normal business hours and have their business information included on the Cell Phone Repair website. After completing initial training, franchisees participate in 8 weeks of ongoing coaching calls with a member of the corporate team. CPR Cell Phone Repair also refers service inquiries received from prospective customers in the franchisee's Designated Area. Franchisees are required to attend an annual conference to stay informed on competitive challenges, new programs, and best practices. While there is no attendance fee for this conference, franchisees are responsible for costs related to materials, meals, entertainment, and their own travel and lodging. Optional additional on-site training for franchisees and their staff is available at the franchisee's location after the first year of operation, for a fee of $500 per day plus trainer's expenses. If a franchise is within an Area Representative's territory, that representative assumes responsibility for on-site training at no additional cost.

Franchise Requirements

Ideal Candidate Profile

CPR Cell Phone Repair seeks qualified entities to operate its franchise businesses. While CPR Cell Phone Repair does not explicitly state a requirement for personal supervision by the franchisee, it does recommend it. If the franchisee does not personally supervise, they must designate an employee as a point of contact, and this manager must have successfully completed CPR Cell Phone Repair's initial training program and devote their best efforts to the supervision and management of the business during operating hours. For franchisees seeking financial assistance for fixtures, tools, and equipment, CPR Cell Phone Repair reviews their credit score and net worth. New franchisees converting an existing electronic repair store under the SCP Program must have an existing business with at least $18,000 in monthly revenue and a Google business rating of 4.0 or higher to qualify for incentives. Multi-Store Development Program candidates are also required to be qualified, which includes demonstrating sufficient financial and management capabilities, and being current on all existing franchise agreement payments.

Industry Experience Required

No

Management Experience Required

No

Sales Experience Required

No

Technical Skills Required

No

Operational Details

Location Type

Retail

Owner Participation

Absentee Allowed

Territory Type

Protected

Territory Size Requirements

CPR Cell Phone Repair grants franchisees a 'Designated Area' defined by contiguous zip codes and a unique location name. This territory typically has a population of approximately 80,000 to 140,000 people, based on the most recent census data, though it may be smaller or larger. If the CPR Cell Phone Repair business is located in a metropolitan area with a population of 500,000 or more, the Designated Area will not extend more than 2 miles. For metropolitan areas with a population of less than 500,000 people, the Designated Area will not extend more than 3 miles. While this Designated Area offers protection against other CPR Cell Phone Repair franchises being opened, CPR Cell Phone Repair reserves the right to compete with the franchisee through other channels of distribution, company-owned outlets, or alternative facilities such as kiosks within the Designated Area.

Staffing Notes

CPR Cell Phone Repair does not require the franchisee to personally supervise the business, but it is recommended. If the franchisee chooses not to supervise, they must designate an employee as a point of contact. Any individual who manages the CPR Cell Phone Repair business, whether a principal owner or an employee, must successfully complete the initial training program and dedicate their full efforts to the supervision and management of the business during operating hours. Franchisees are solely responsible for all aspects of their employees' hiring, training, supervision, compensation, and termination. All employees are required to sign confidentiality and non-competition agreements. Initial training provided by CPR Cell Phone Repair covers the principal owner, one manager, and one repair technician, with specific roles for operational/marketing training and device repair specialization.