Border Magic logo

Border Magic Franchise

Audited Financials
Home ServicesEst. 2017Waco, TX
www.bordermagic.com
Financing Available

Risk Score

Pending analysis

Investment Range

$138,215 - $162,330

Franchise Fee

$55,000

Total US Locations

32

Business Summary

Border Magic businesses provide high-quality custom concrete curbing, trim, and edging services. These services are offered to residential, commercial, and industrial consumers. Franchisees operate these businesses following Border Magic's specific business format, system standards, methods, and procedures.

Corporate History

Border Magic Franchising, LLC was established as a Texas limited liability company on September 29, 2017, and began offering franchises on October 1, 2017. The company acquired most of its assets from Mogavero Investments, LLC, as part of a 2017 reorganization. Mogavero Investments had previously acquired all Border Magic-related assets from Border Magic, LLC, in December 2015. Border Magic, LLC had been offering Border Magic franchises since 2002. Mogavero Investments then offered Border Magic franchises from December 2015 until its reorganization in September 2017. The current franchisor has never operated a business of the type offered in the FDD.

Financial Overview

Investment Range

$138,215 - $162,330

Franchise Fee (Low)

$55,000

Franchise Fee (High)

$63,000

Royalty %

7%

Equipment Costs (Low)

$59,750

Equipment Costs (High)

$67,000

Working Capital

$6,380

Audited Financials

Yes

Offers Financing

Yes

Audit Opinion

Unqualified opinion

Financial Health Notes

As of December 31, 2024, Border Magic Franchising, LLC is in a member's deficit position, and its current liabilities are significantly higher than its current assets, indicating financial strain. For example, in 2024, current liabilities exceeded current assets by $234,142. The company's management is actively working on cost reduction and strategic marketing to improve its financial standing and believes these efforts will allow it to continue as a going concern. However, the FDD specifically highlights the franchisor's financial condition as a risk, raising questions about Border Magic Franchising, LLC's ability to provide adequate services and support to franchisees.

Financing Details

Border Magic Franchising, LLC offers direct financing for a portion of the equipment and supplies package. If a franchisee meets the credit standards, the franchisor may finance up to 50% for new equipment or up to 75% for used or refurbished equipment. This financing is provided for a maximum of 42 months at an 8.5% annual interest rate. Payments consist of equal monthly installments of principal and accrued interest, with the final 42nd installment covering any remaining balance. The loan can be repaid early without penalty. However, if a franchisee defaults on payments, Border Magic Franchising, LLC can demand immediate payment of the full outstanding balance, repossess equipment, and terminate the franchise agreement. Franchisees also waive certain rights regarding collection actions and potential defenses against the franchisor. A personal guarantee from the owner(s) and automatic bank withdrawals are required. Aside from this specific equipment financing, Border Magic Franchising, LLC does not offer any other direct or indirect financing and does not guarantee third-party loans or obligations.

Performance Metrics

Total US Locations

32

Franchised Units

32

Corporate Units

0

Franchising Since

2017

Agreement Terms

Initial Term

10 years

Renewal Term

10 years

Renewal Conditions

To renew their Border Magic franchise, franchisees must provide written notice at least nine months before their current term ends. They need to be in full compliance with their franchise agreement and all other agreements, ensuring all payments and obligations are up-to-date. Franchisees are also required to renovate their physical location to meet Border Magic's latest image standards. Additional conditions include paying a renewal fee, being in good standing with all licenses and certifications, meeting current qualification and training requirements, completing drug testing and background screening, and providing proof of updated certifications. Finally, franchisees must sign a new franchise agreement, which may have different terms than their original agreement, and execute a general release of claims.

Training & Support Program

Franchisor Assistance

Border Magic Franchising, LLC provides franchisees with several forms of assistance both before and after they open their business. Before opening, Border Magic designates the franchisee's territory, conducts an initial training program lasting approximately five business days, offers on-site help with customer presentations, and provides a copy of its Operations Manual. After the business opens, Border Magic offers ongoing advice and guidance via phone, email, newsletters, and webinars, and shares updates to its business system. It also supplies advertising and promotional materials, maintains brand websites including a dedicated page for each franchisee, and manages social media platforms. Further support includes providing manual modifications, administrative bookkeeping and accounting control procedures, and potentially assisting or requiring franchisees to set maximum or minimum prices for their services.

Initial Training Hours

58

Training Location

Corporate headquarters in Waco, TX, or a Corporate Accredited Franchise Instructor's location

Ongoing Support

After opening, Border Magic Franchising, LLC provides ongoing assistance to franchisees through telephone, email, newsletters, and webinars, offering general advice and guidance. The franchisor also shares updates and changes to the business system and provides periodic advertising and promotional materials. Border Magic Franchising, LLC maintains its brand websites and social media platforms, directing leads to individual franchisees and providing modifications to the Operations Manual. Administrative bookkeeping and accounting control procedures are also offered. Additionally, Border Magic Franchising, LLC may require franchisees and their managers to attend refresher training programs up to two times a year, not exceeding five days total, at the franchisee's expense. Annual training is also provided at mandatory National or Regional Conventions.

Franchise Requirements

Ideal Candidate Profile

Border Magic Franchising, LLC requires that its franchisees' businesses always be under the direct, full-time supervision of an Internal Manager. This manager must successfully complete the franchisor's initial training program and sign a Non-Disclosure and Non-Competition Agreement. While not mandatory, Border Magic Franchising, LLC recommends that an individual with an ownership stake in the franchise also be personally involved in and supervise the business operations.

Industry Experience Required

No

Management Experience Required

No

Sales Experience Required

No

Technical Skills Required

No

Operational Details

Location Type

hybrid

Owner Participation

Supervisory

Territory Type

Non-Exclusive

Territory Size Requirements

Border Magic Franchising, LLC defines its franchise territories based on population, requiring a minimum population of 225,000 people within the designated geographic area.

Staffing Notes

Border Magic Franchising, LLC requires that each franchised business be overseen full-time by an Internal Manager who has completed the franchisor's training and signed a Non-Disclosure and Non-Competition Agreement. Although not mandatory, Border Magic Franchising, LLC recommends that an owner also actively participate in and supervise operations. The Operations Manual provides extensive guidelines on human resources, covering topics like EEOC guidelines, anti-harassment laws, wage and labor laws, job descriptions, recruitment, interviewing, personnel policies, employee orientation, confidentiality, training, compensation, time reporting, uniform/dress code, performance evaluations, and disciplinary procedures. While Border Magic Franchising, LLC does not prohibit franchisees from hiring employees from other Border Magic locations, if a franchisee hires an employee who attended the franchisor's training within the last year, they must reimburse the previous franchisee for that employee's training costs.