Beef Jerky Experience logo

Beef Jerky Experience Franchise

Audited Financials
Food and BeverageEst. 2010Kodak, TN
www.beefjerkyx.com

Risk Score

Pending analysis

Investment Range

$196,750 - $407,400

Franchise Fee

$5,000

Min Cash Required

$10,000

Total US Locations

79

Business Summary

The Beef Jerky Experience operates as a specialty retail store selling a wide range of food items. Its primary focus is on an exceptional variety of proprietary jerky products, but it also offers sausages, smoked meats, sauces, rubs, seasonings, marinades, jams, butters, jellies, peanuts, popcorn, candies, and cheeses. The business model includes traditional year-round free-standing sites, as well as Flex/Seasonal and Pop-Up locations, and a Fueling Station model.

Corporate History

The Beef Jerky Outlet Franchise, Inc. was formed as a Tennessee corporation on March 15, 2010. The company began offering franchises in August 2010, initially under the name "Beef Jerky Outlet" and now under "Beef Jerky Experience." Prior to the franchisor's establishment, its affiliates operated retail stores of this type, with the earliest store opening in October 2006 by Beef Jerky Outlet of TN, Inc. Another affiliate, Prestige Oil Inc., has operated a similar retail store since December 2007.

Financial Overview

Investment Range

$196,750 - $407,400

Franchise Fee (Low)

$5,000

Franchise Fee (High)

$49,900

Minimum Cash Required

$10,000

Royalty %

6%

Marketing %

2%

Equipment Costs (Low)

$40,000

Equipment Costs (High)

$100,000

Working Capital

$15,000

Audited Financials

Yes

Offers Financing

No

Financing Details

The Beef Jerky Outlet Franchise, Inc. does not offer any direct or indirect financing to its franchisees. It also does not guarantee any notes, leases, or other obligations.

Performance Metrics

Total US Locations

79

Franchised Units

74

Corporate Units

5

Avg Square Footage

1,000

Franchising Since

2010

Agreement Terms

Initial Term

5 years

Renewal Term

5 years

Renewal Conditions

To renew a Beef Jerky Experience franchise, franchisees must first provide written notice of their intent to renew within the last six months of their current agreement term. Franchisees must be in substantial compliance with their Franchise Agreement throughout the initial term and in full compliance at expiration. They must pay a renewal fee of $2,500 and sign new renewal documents, which may include a new Franchise Agreement with potentially different terms and conditions (though territory boundaries and fees will not be higher than those for similar franchisees). Additionally, the franchisor will inspect the store to determine if any updating, remodeling, or redecorating is required to meet current brand image and standards. Franchisees will have six months from notice to complete these modifications.

Training & Support Program

Franchisor Assistance

The Beef Jerky Outlet Franchise, Inc. provides extensive support to its franchisees both before and after opening. Before opening, the franchisor assists with territory review and approval (for a fee), identifies required operating assets and suppliers, grants access to the Operations Manual, and provides initial training to the franchisee and their Highly Trusted Individual at no additional charge (though the franchisee covers the franchisor's travel and living expenses). For multi-unit operators, the franchisor reviews site plans and provides standard layouts. Ongoing assistance includes advising on store operations, standards, purchasing, advertising, and training through various communications and consultations. The franchisor inspects store operations, allows use of confidential information and Proprietary Marks, and maintains a Brand and Technology Fund for national and regional advertising. The franchisor also directs website and social media initiatives and requires franchisees to use a designated point-of-sale (POS) system that allows remote access. After opening, franchisees receive direct communication with a Field Support Team and a Communications Coordinator, including an onsite visit within 60 days of opening, and access to online tutorials. The franchisor may also offer refresher training programs and periodic mandatory franchisee meetings (with associated fees and expenses for attendees).

Initial Training Hours

144

Training Location

Franchisee's location

Ongoing Support

The Beef Jerky Outlet Franchise, Inc. provides ongoing support through various channels. This includes advising on store operations, standards, purchasing, advertising, training, and administrative procedures via the Operations Manual, bulletins, emails, phone consultations, and in-office or on-site visits. The franchisor also offers additional guidance and training, some for a fee, and conducts inspections to ensure compliance with System Standards. Franchisees have direct communication with a Field Support Team and a Communications Coordinator, including an onsite visit within 60 days of opening, and access to online tutorials. The system also features an intranet for operational and marketing materials, email exchanges, and discussion forums. Franchisees can participate in an Owner Advocacy Team and may be required to attend periodic regional or national franchisee meetings and refresher training programs (with associated fees and expenses for attendees).

Franchise Requirements

Ideal Candidate Profile

The Beef Jerky Outlet Franchise, Inc. requires that if the owner does not reside within 100 miles of the store, they must designate a "Highly Trusted Individual" who is a close friend, family member, or relative of an owner to manage and oversee daily operations. While owners are not required to participate full-time, they must devote substantial and continuing efforts to the business.

Industry Experience Required

No

Management Experience Required

No

Sales Experience Required

No

Technical Skills Required

No

Operational Details

Location Type

Retail

Owner Participation

Supervisory

Territory Type

Protected

Territory Size Requirements

The Beef Jerky Experience typically grants a Designated Territory defined as a two-mile radius around the franchisee's store location. However, for stores in highly populated urban areas, the franchisor may discretionarily determine a smaller territory. For stores located within a shopping mall or outlet mall, the Designated Territory is defined by the real property boundaries of that specific mall or outlet.

Staffing Notes

Beef Jerky Experience franchisees must maintain a competent and conscientious staff trained in product preparation and general business operations according to the Operations Manual and government standards. System Standards may regulate staffing levels, employee qualifications, training, dress, and appearance. If the owner does not participate in daily operations, they must hire a "Highly Trusted Individual" – a close friend, family member, or relative of an owner – to manage and oversee the store. This individual must complete the initial training program, and any replacement must be trained within 60 days at the franchisee's expense. The Highly Trusted Individual does not require an equity interest but must agree to confidentiality.