Auntie Anne's Franchise
Audited FinancialsRisk Score
Pending analysis
Investment Range
$115,225 - $1,133,000
Franchise Fee
$2,500
Business Summary
Auntie Anne's operates food-related businesses that specialize in offering hand-rolled soft pretzels prepared according to a unique recipe. The brand also sells specialty products featuring soft pretzel dough, various lemonade and other frozen and non-frozen drink products, and other related food and beverage items and services. These businesses are identified by the AUNTIE ANNE'S® trademark. Auntie Anne's is part of a larger system of approximately 6,000 stores, bakeries, and restaurants under GoTo Foods Systems LLC, which acts as the franchisor for multiple brands.
Corporate History
Auntie Anne's Franchisor SPV LLC, a Delaware limited liability company, was organized in February 2017 and began offering Auntie Anne's® franchises in April 2017. The brand's history extends further back through its predecessor, Auntie Anne's LLC. This predecessor company, which was originally incorporated in Pennsylvania as Auntie Anne's, Inc. before converting to a Georgia limited liability company in December 2015, offered Auntie Anne's® franchises from January 1991 until April 2017. In November 2010, Auntie Anne's LLC became affiliated with GoTo Foods LLC (formerly Focus Brands LLC) through an acquisition. Auntie Anne's Franchisor SPV LLC operates as an indirect, wholly-owned subsidiary of GoTo Foods LLC, which is a parent company to several other franchise systems. Auntie Anne's also engages in activities such as leasing carts and equipment for a Satellite Retail Unit program and selling branded products to wholesale accounts and other retail outlets.
Financial Overview
Investment Range
$115,225 - $1,133,000
Franchise Fee (Low)
$2,500
Franchise Fee (High)
$71,000
Royalty %
7%
Marketing %
3%
Equipment Costs (Low)
$327,200
Equipment Costs (High)
$870,900
Working Capital
$46,500
Audited Financials
Yes
Offers Financing
Yes
Audit Opinion
Unqualified opinion
Financial Health Notes
Auntie Anne's Franchisor SPV LLC's parent company, GoTo Foods Systems LLC, which guarantees Auntie Anne's obligations, appears to be in a strong financial position. In 2024, GoTo Foods Systems LLC reported a substantial net income of $253.9 million and generated $250.5 million in cash from its operations. The company's current assets, valued at $39.8 million, comfortably exceed its current liabilities of $10.5 million, indicating a very healthy working capital. The auditors have provided an unqualified opinion on these financial statements, suggesting they present a fair view of the company's financial condition. Separately, the ultimate parent company, GoTo Foods LLC, which does not guarantee Auntie Anne's obligations, has some noteworthy financial characteristics. In 2024, GoTo Foods LLC had more current liabilities ($125.2 million) than current assets ($115.0 million), resulting in negative working capital. The company also reported a significant accumulated member's deficit (negative equity) of $759.8 million and holds substantial long-term debt totaling $1.3 billion. Despite these figures, GoTo Foods LLC recorded a net income of $56.1 million in 2024.
Financing Details
Auntie Anne's does not offer general direct or indirect financing for items such as trade fixtures, opening inventory, or other general purposes. However, Auntie Anne's may, at its sole discretion and subject to availability, allow qualified franchisees to lease and operate a Satellite Retail Unit (SRU) as an additional selling location. This SRU lease is a form of direct financing. Additionally, on a limited basis, Auntie Anne's may provide a guaranty or other direct or indirect financing to selected franchisees who operate or distribute authorized products through special distribution outlets. Auntie Anne's also participates in the SBA's Franchise Directory, which may assist franchisees in securing third-party financing, but Auntie Anne's itself does not guarantee these loans or receive financial benefits from the lenders. Franchisees will need to arrange their own funding for most aspects of their business.
Performance Metrics
Legal & Compliance Analysis
Recent Litigation
No
Bankruptcy
No
Litigation Count
3
Litigation Summary
Auntie Anne's Franchisor SPV LLC has no litigation to report in Item 3. However, the FDD discloses three legal actions involving affiliated brands: Arby's Restaurant Group, Inc. and Dunkin' Brands, Inc., both indirect subsidiaries of GoTo Foods LLC (Auntie Anne's parent company). These cases, filed in 2019, concerned allegations by state Attorneys General regarding "no-poaching" provisions in franchise agreements. The affiliated companies entered into settlement agreements, which involved removing these provisions and not enforcing them in existing agreements, as well as posting notices to employees. Dunkin' Brands, Inc. also faced a lawsuit from the New York Attorney General in 2019 related to credential-stuffing cyberattacks, resulting in a 2020 consent agreement to pay penalties, issue customer notices, and maintain a comprehensive information security program. The FDD clarifies that none of these actions impact the Auntie Anne's brand or allege unlawful conduct by Auntie Anne's Franchisor SPV LLC.
Bankruptcy History
Auntie Anne's Franchisor SPV LLC has no bankruptcy history to report in Item 4 of the FDD.
Agreement Terms
Initial Term
20 years
Renewal Term
20 years
Renewal Conditions
Auntie Anne's franchisees seeking renewal must have substantially and timely complied with all provisions of their Franchise Agreement and any other agreements with Auntie Anne's or its affiliates, or their landlord, and have no existing defaults by the expiration of the Initial Term. They must request renewal in writing no earlier than 12 months and no later than six months before the Initial Term expires, then complete and return a renewal application within 10 days of delivery. If approved, franchisees must agree to make significant capital expenditures for a Remodel within six months after the Renewal Term begins, sign the then-current form of franchise agreement, and pay a renewal fee equal to 20% of the then-current Initial Franchise Fee. They are also required to sign a general release, including their Owners, absolving Auntie Anne's and its affiliates from all claims as of the Renewal Agreement date. Lastly, franchisees must secure the right from their landlord to continue operating at the Accepted Location for the Renewal Term, or be prepared to relocate if the current location does not meet current standards.
Training & Support Program
Franchisor Assistance
Auntie Anne's offers various forms of assistance to its franchisees. This includes helping with site selection, although it's not obligated to do so, and requires franchisees to perform their own due diligence. The company provides a Management Training Program for required trainees, with options for additional training and on-site support, which may incur fees. For a franchisee's first or second location, Auntie Anne's provides a minimum of two days of on-site training at its expense concurrent with beginning operations. Auntie Anne's also manages advertising and promotion through an Advertising Fund, to which franchisees contribute, and requires franchisees to participate in local marketing and grand opening advertising. The company controls digital marketing efforts but may permit franchisees to conduct some with approval. Technology support includes assistance with computerized point-of-sale systems, back office services, and modifications. Franchisees also receive access to operational manuals, are guided on approved suppliers for goods, and are required to participate in customer card and loyalty programs. The franchisor also conducts inspections and audits to ensure compliance with standards.
Initial Training Hours
85
Training Location
Currently, classroom training is conducted through online modules, and on-the-job training is conducted at Certified Training Locations designated by Auntie Anne's. Training may also be conducted at Auntie Anne's corporate headquarters in Atlanta, Georgia.
Ongoing Support
After opening, Auntie Anne's continues to identify approved suppliers for goods used in the shop and reviews any proposed suppliers or goods from the franchisee. They manage the advertising fund and provide notice of any changes to specifications, standards, or manuals, which franchisees must immediately adopt. Auntie Anne's reviews and approves or disapproves any proposed advertising and promotional content from the franchisee. They also furnish support services as deemed advisable, which may be on-site, off-site, by telephone, or through other means. Additionally, Auntie Anne's evaluates sites for proposed shop relocations and reviews general contractors and proposed designs for shop refreshes or remodels. From time to time, Auntie Anne's may conduct conferences, conventions, programs, webinars, teleconferences, or training sessions on matters related to the System, which primary contacts, managers, owners, and supervisory personnel may be required to attend, sometimes for a reasonable fee.
Franchise Requirements
Ideal Candidate Profile
Auntie Anne's seeks franchisees who are at least 18 years old and possess management experience as a restaurant owner and/or operator to successfully follow the pace of the required Management Training Program. While owners are not required to participate in the actual day-to-day operations of the shop, Auntie Anne's does not recommend investing in a franchise for those interested in an absentee management business, suggesting a preference for engaged or supervisory ownership. Franchisees must appoint a Primary Contact with decision-making authority and dedicate at least two Managers to the shop who will handle day-to-day management, on-premises supervision, and direct operation.
Industry Experience Required
Yes
Management Experience Required
Yes
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
retail
Owner Participation
Supervisory
Territory Type
Non-Exclusive
Staffing Notes
Auntie Anne's requires franchisees to appoint a Primary Contact who will be responsible for, and have decision-making authority regarding, the shop and its operation. Each shop must have at least two dedicated Managers who have day-to-day management responsibility, exercise on-premises supervision, and personally participate in the direct operation of the shop. If a franchisee operates four or more shops, Auntie Anne's may require the hiring of one or more additional Managers to serve as a Director of Operations to provide support and supervision across multiple locations. In the event of a Primary Contact's, Manager's, or Director of Operation's death, disability, or termination, a successor must be designated within 30 days. All Primary Contacts, Managers, and Directors of Operations must successfully complete specified training programs.