Assisted Living Locators Franchise
Audited FinancialsRisk Score
Pending analysis
Investment Range
$74,635 - $94,510
Franchise Fee
$34,900
Total US Locations
165
Business Summary
Assisted Living Locators offers franchises for a home-based business that helps seniors and their families find suitable assisted living facilities, memory care communities, nursing homes, senior care homes, and independent living senior communities. Assisted Living Locators advisors conduct assessments of clients' needs, provide information on matching communities, and facilitate placements. Assisted Living Locators does not charge clients for its services; instead, it receives fees from the senior communities when a placement is made.
Corporate History
Assisted Living Locators was founded in Arizona in 2003 by Angela Olea, who opened the first business. The company began offering Assisted Living Locators franchises in May 2006. In August 2022, ALL Franchising, LLC merged with CALLRN Franchise LLC, with ALL Franchising, LLC continuing as the main entity. Shortly after, The Riverside Company, a global private equity firm, indirectly acquired the Assisted Living Locators franchise system. Currently, Assisted Living Locators focuses solely on franchising and operating its senior placement services business.
Financial Overview
Investment Range
$74,635 - $94,510
Franchise Fee (Low)
$34,900
Franchise Fee (High)
$118,790
Royalty %
8%
Marketing %
2%
Equipment Costs (High)
$11,300
Working Capital
$8,700
Audited Financials
Yes
Offers Financing
No
Audit Opinion
Unqualified opinion
Financial Health Notes
Assisted Living Locators, through its parent company EHC Holding Company, LLC, shows some mixed financial signals. On the positive side, EHC Holding Company, LLC has strong working capital of almost $5 million, meaning it has enough current assets to cover its short-term debts. The company also reports positive members' equity of over $77 million, indicating a healthy ownership stake. However, the parent company recorded a consolidated net loss of over $6.7 million in 2024, and its cash flow from operating activities was negative, resulting in an overall decrease in cash for the year. A significant portion of this loss appears to be driven by substantial amortization expenses related to goodwill and other intangible assets, which totaled over $9.6 million. While the auditors did not raise a "going concern" qualification, meaning they don't have substantial doubt about the company's ability to continue operating, the net loss and negative operating cash flow are important points for potential Assisted Living Locators franchisees to consider, especially given the parent company guarantees Assisted Living Locators' performance.
Financing Details
Assisted Living Locators does not offer any direct or indirect financing to its franchisees. This means that Assisted Living Locators will not provide loans or payment plans for items like the initial franchise fee, equipment, or working capital. Additionally, Assisted Living Locators does not guarantee any notes, leases, or other financial obligations that a franchisee might incur from third-party lenders. Potential Assisted Living Locators franchisees will need to secure all necessary funding independently from banks or other financial institutions.
Performance Metrics
Total US Locations
165
Franchised Units
161
Corporate Units
4
Franchising Since
2006
Legal & Compliance Analysis
Recent Litigation
Yes
Bankruptcy
No
Litigation Count
3
Litigation Summary
Assisted Living Locators has disclosed three litigation matters. Two involved disputes with former franchisees, which have since been resolved. The first case, filed in March 2022, involved a dispute with former franchisees (Vasia Corporation, Aaron Mishkin, and Valerie Clark) over unpaid minimum monthly fees. This case was settled in May 2023, with Assisted Living Locators repurchasing the franchisees' four territories for $112,500 and both parties releasing claims. The second case, filed in June 2020 against JL2 Holdings, Inc., Lara Dickerson, and Michelle Cohen, concerned the operation of unauthorized websites and a competing business after the termination of franchise agreements. This dispute was settled in October 2020 for $46,190, with the franchisees agreeing to non-competition and trademark usage restrictions. The third matter is a government injunction from January 2016 against an affiliate, The Brothers Franchising, Corp., for an unregistered franchise sale in Virginia, which resulted in a $2,000 penalty and a $500 investigation cost, and an agreement to comply with future regulations. As the `Vasia Corporation` case was active and resolved within three years of the FDD's issuance date (May 9, 2025), it constitutes recent litigation.
Bankruptcy History
Assisted Living Locators has no bankruptcy history to disclose.
Agreement Terms
Initial Term
10 years
Renewal Term
5 years
Renewal Conditions
To renew their Assisted Living Locators franchise, franchisees must be in good standing, meaning they are not in default under their current Franchise Agreement or any other agreements with Assisted Living Locators or its affiliates. They must provide timely written notice of their desire to renew between 210 and 270 days before the current term expires. Franchisees will need to sign Assisted Living Locators' then-current form of franchise agreement, which may contain materially different terms and conditions. They are also required to sign a general release of claims (subject to state law) and pay a $7,500 renewal fee. Renewal is not permitted if Assisted Living Locators has decided to withdraw from the market where the franchisee's territory is located and no longer operates or grants others the right to operate businesses in that market.
Training & Support Program
Franchisor Assistance
Assisted Living Locators provides comprehensive support to its franchisees. Before opening, Assisted Living Locators grants the necessary Marks, offers telephonic guidance for site selection (if a commercial office is chosen), provides access to its confidential Brand Standards Manual, outlines specifications and lists approved suppliers, and supplies an initial stock of marketing materials. The franchise also provides sample client and referral service agreements, conducts initial marketing to promote the opening, assigns existing Marketing Agreements in the territory (excluding Regional Accounts), and delivers an initial training program. During operation, Assisted Living Locators provides 2 days of onsite training and assistance in the franchisee's territory within the first 12 months (for the first territory purchased; this can be substituted with virtual training or postponed). Franchisees gain access to "ALL-IN," a proprietary business management database, and receive guidance on improving operations and marketing. They also have periodic access to registered nurses for case consultations and representatives for general business questions. Ongoing training programs are provided, and a corporate website with a local landing page for each franchisee is maintained. Additionally, Assisted Living Locators may administer a Corporate Leads Program (with referral fees for placed leads) and refer other leads from its website or call center at no extra charge. It may arrange for third-party call center services (for a fee), negotiate discounted purchase agreements with suppliers, hold periodic conferences (which are mandatory with registration fees), offer additional training or assistance upon request (for a fee), prepare client newsletters, and establish a franchise advisory council.
Initial Training Hours
30
Training Location
Corporate headquarters in Scottsdale, Arizona
Ongoing Support
After opening their Assisted Living Locators business, franchisees receive continuous support. This includes a mandatory 2-day onsite training and assistance visit to their territory within the first 12 months (for the first franchised territory purchased). Assisted Living Locators may, at its discretion, substitute this with a virtual training program or postpone it. Franchisees are provided access to the proprietary "ALL-IN" business management database. Assisted Living Locators also offers guidance and recommendations to improve business operations and marketing, based on evaluations and reports. Franchisees have periodic access to registered nurses for case assessments and recommendations, as well as representatives to answer business questions during designated hours. Assisted Living Locators may require managing owners and high-level managers to attend system-wide refresher or additional training courses (up to once every 12 months). They also run structured coaching/training programs for franchisees, with participation potentially required based on performance (some may incur additional fees). Marketing support includes maintaining a corporate website with a local landing page for each franchisee and conducting ongoing marketing activities. Assisted Living Locators may administer a Corporate Leads Program (with associated referral fees for placed leads) and may refer other leads generated through its website or call center. They can also arrange for third-party call center services, which would incur monthly fees for the franchisee. The franchise may negotiate purchase agreements with suppliers to secure discounted prices and, from time to time, prepare newsletters for clients. Assisted Living Locators also has a Franchise Advisory Council that provides suggestions for system improvements.
Franchise Requirements
Ideal Candidate Profile
Assisted Living Locators seeks individuals to be actively and substantially involved in the day-to-day management and supervision of their franchise. The Managing Owner must dedicate full-time efforts to the business and hold at least a 20% ownership interest. The franchise does not permit passive ownership, requiring the Managing Owner to remain actively involved even if other managers are hired.
Industry Experience Required
No
Management Experience Required
No
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
hybrid
Owner Participation
full-time
Territory Type
limited
Territory Size Requirements
Assisted Living Locators grants franchisees a territory that includes one or more adjacent zip codes as determined by the United States Postal Service. In defining these territories, the franchisor considers the total number of assisted living properties, senior retirement apartments, hospitals, nursing homes, and rehabilitation centers in the area, with most territories including approximately 50 such properties (though some may have fewer). Economic and demographic information, including the total population, is also a factor, with most territories encompassing a population between 300,000 and 500,000 (though some may have less). There is no specified minimum size for a territory.
Staffing Notes
Assisted Living Locators requires franchisees to designate an owner, known as the "Managing Owner," who must dedicate full-time efforts to the business and successfully complete all required training programs. This Managing Owner must also hold at least a 20% ownership interest in the franchise. While other owners are not required to participate in daily operations, the Managing Owner remains actively involved in supervision. Franchisees may hire one or more managers to assist, provided these managers complete all required training and sign a Confidentiality Agreement. The Managing Owner is responsible for supervising these managers to ensure the business adheres to the franchise agreement and manual. Assisted Living Locators franchisees are responsible for determining their appropriate staffing levels, hiring, training, and supervising their employees. They must inform employees that they are the sole employer and use their legal business entity name (not the brand's marks) on all employment-related documents. Background checks are mandatory for any employees involved with clients, and the results must not indicate a significant risk to client safety. Employees must also review and sign an acknowledgment form explaining the franchise relationship, and a conspicuous notice of independent ownership must be posted in the back-of-house area.