America's Swimming Pool Company Franchise
Audited FinancialsRisk Score
Pending analysis
Investment Range
$41,048 - $210,121
Franchise Fee
$2,500
Total US Locations
391
Business Summary
ASP - AMERICA'S SWIMMING POOL COMPANY offers services including swimming pool cleaning, maintenance, and renovation, as well as other related products and services within the swimming pool industry. This can also extend to other bodies of water like fountains and lagoons. The business operates through a franchised system, with a focus on providing these pool services to both individual homeowners and commercial clients.
Corporate History
ASP - AMERICA'S SWIMMING POOL COMPANY's franchising history began with its predecessor, ASP Franchising, LLC, which started offering franchises in January 2006. In May 2021, as part of a Securitization Transaction, ASP Franchising SPE LLC was organized as a Delaware limited liability company and became the franchisor for the ASP - AMERICA'S SWIMMING POOL COMPANY system. The company officially began offering franchises under this new entity on May 17, 2021. The ultimate majority owner is Funds advised by Apax Partners, LLP. ASP - AMERICA'S SWIMMING POOL COMPANY does not operate any company-owned businesses.
Financial Overview
Investment Range
$41,048 - $210,121
Franchise Fee (Low)
$2,500
Franchise Fee (High)
$90,000
Royalty %
7%
Marketing %
1%
Equipment Costs (Low)
$16,476
Equipment Costs (High)
$34,248
Working Capital
$16,000
Audited Financials
Yes
Offers Financing
Yes
Audit Opinion
Unqualified opinion
Financial Health Notes
ASP - AMERICA'S SWIMMING POOL COMPANY itself does not provide separate financial statements. Instead, its parent company, AB Assetco LLC, absolutely and unconditionally guarantees ASP - AMERICA'S SWIMMING POOL COMPANY's duties and obligations to its franchisees. AB Assetco LLC reported a net loss in 2024 but maintained positive working capital and generated strong cash flow from its operating activities. The ultimate indirect parent, Authority Brands Inc., also shows positive working capital and cash flow from operations, although it has experienced net losses over the past three years. The independent auditors for both AB Assetco LLC and Authority Brands Inc. did not identify any concerns about their ability to continue as a going concern.
Financing Details
ASP - AMERICA'S SWIMMING POOL COMPANY offers franchisees two main financing options for the initial franchise fee. For standard franchisees, ASP - AMERICA'S SWIMMING POOL COMPANY may, at its discretion, finance up to 75% of the Franchise Fee and any applicable Additional Pool Fee. The remaining balance can be paid in up to 36 monthly installments, with a 12% per annum interest rate. This option is not available if a broker or other third-party referral source is involved. Franchisees can prepay the balance at any time without penalty. For existing Pool Services businesses converting to an ASP - AMERICA'S SWIMMING POOL COMPANY franchise under the Conversion Incentive Program, the franchisor permits financing of 100% of the Franchise Fee and any applicable Additional Pool Fee, after an initial $5,000 down payment. This Promissory Note is payable in 48 monthly installments, but payments do not begin until five years after the franchise agreement's effective date. Conversion franchisees may also be eligible for forgiveness of up to 100% of the Promissory Note balance (less the down payment), depending on the franchised business's Gross Revenue performance in its fifth year compared to its pre-conversion Gross Revenue. Specific Gross Revenue increase thresholds (30%, 40%, or 50%) determine the forgiveness percentage. If pre-conversion Gross Revenue is below $150,750, specific target amounts ($225,000 for 50% forgiveness, $281,250 for 75%, and $337,500 for 100%) are applied. In both financing scenarios, franchisees must sign a Promissory Note and Guaranty, and ASP - AMERICA'S SWIMMING POOL COMPANY requires a security interest in the franchised business's assets. Payments are made via Automated Clearing House (ACH) or electronic funds transfer. A default on the Promissory Note can lead to the termination of the Franchise Agreement. ASP - AMERICA'S SWIMMING POOL COMPANY does not provide any other direct or indirect financing and will not guarantee third-party lease or loan obligations.
Performance Metrics
Total US Locations
391
Franchised Units
391
Corporate Units
0
Franchising Since
2006
Legal & Compliance Analysis
Recent Litigation
Yes
Bankruptcy
No
Litigation Count
1
Litigation Summary
ASP - AMERICA'S SWIMMING POOL COMPANY has one active litigation case to disclose, which is an arbitration filed on April 4, 2024. This arbitration involves ASP Franchising SPE, LLC against PSL Pools, LLC and Brandon Lee Grigsby. The dispute concerns a material action related to the franchise relationship, including allegations of breach of contract, enforcement of post-termination obligations, and collections. No other litigation is required to be disclosed by ASP - AMERICA'S SWIMMING POOL COMPANY.
Bankruptcy History
ASP - AMERICA'S SWIMMING POOL COMPANY has no bankruptcy information required to be disclosed in Item 4 of its FDD.
Agreement Terms
Initial Term
10 years
Renewal Term
10 years
Renewal Conditions
To renew their ASP - AMERICA'S SWIMMING POOL COMPANY franchise, franchisees must provide written notice of their desire to renew between six and twelve months before the agreement's expiration date. They must be in good standing, meaning they have no outstanding defaults under their franchise agreement or any other agreements with the franchisor or its approved vendors, and maintain a good record of customer service and compliance with Brand Standards. Franchisees must also be on good terms with ASP - AMERICA'S SWIMMING POOL COMPANY, with no litigation or adversarial legal proceedings. At the franchisor's option, they will be required to sign the then-current standard franchise agreement offered to new franchisees, which may include different terms and fees. Franchisees must also pay a renewal fee, sign a general release of claims against the franchisor, meet any updated training requirements, demonstrate their right to remain at the Approved Location for the renewal term, and remodel, refurbish, or renovate their vehicles and premises to meet current Brand Standards. Additionally, their computer systems and vehicles must be upgraded to meet the then-current Brand Standards.
Training & Support Program
Franchisor Assistance
ASP - AMERICA'S SWIMMING POOL COMPANY provides comprehensive support to its franchisees. Before opening, the franchisor offers an initial training program, provides business, operational, and vehicle outfitting packages, grants access to the Operations Manual, and helps set up access to a Franchisee Portal and a designated Call Center. They also provide information on acquiring designated software packages and conduct pre-opening and grand opening marketing for the franchisee's business, along with general opening support. On an ongoing basis, ASP - AMERICA'S SWIMMING POOL COMPANY makes available additional required and optional training programs and continually develops and maintains the Brand Standards. They manage the Franchisee Portal, notify franchisees about vendor specifications, and run a Brand Standards assessment program. The franchisor manages the Brand Fund, providing creative materials, and reviews franchisees' proposed advertising and promotional plans. They also manage websites, social media accounts, and registrations that promote the brand, and monitor compliance with any customer warranty or satisfaction guarantee programs. Furthermore, ASP - AMERICA'S SWIMMING POOL COMPANY manages contracts and relationships for national, regional, or Key Account programs, requiring franchisees to accept and perform services for these accounts within their territory.
Initial Training Hours
96
Training Location
Macon, Georgia
Ongoing Support
After opening, ASP - AMERICA'S SWIMMING POOL COMPANY franchisees receive continuing support. This includes access to additional required and optional training programs, ensuring their ongoing compliance with evolving Brand Standards. The franchisor manages the Franchisee Portal for reporting, training, and ordering, and provides notifications regarding approved or designated vendors and specifications for products and services. They also manage a Brand Standards assessment program to ensure quality. Marketing support is provided through the Brand Fund, which finances advertising and public relations, and franchisees receive creative materials and review of their local advertising plans. ASP - AMERICA'S SWIMMING POOL COMPANY also manages the brand's websites, social media, and other electronic marketing channels. They monitor compliance with any customer warranty or satisfaction guarantee programs and manage Key Account programs, requiring franchisees to service customers within their territory who are part of these national or regional agreements. Franchisees must also regularly update their technology systems to meet evolving specifications and provide data access to the franchisor.
Franchise Requirements
Industry Experience Required
No
Management Experience Required
No
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
hybrid
Owner Participation
Full-Time
Territory Type
limited
Territory Size Requirements
ASP - AMERICA'S SWIMMING POOL COMPANY defines its territories based on "units," with each unit corresponding to a specific number of residential pools. For instance, a unit in California contains 10,000 residential pools, while in Texas, Florida, Arizona, and Nevada, it's 6,000 pools. In all other states, a unit is defined by 3,000 residential pools. Franchise territories typically comprise at least one unit, and ASP - AMERICA'S SWIMMING POOL COMPANY generally attempts to establish territories that consist of one to two units, though they can be limited to a total of three units, and sometimes more in specific situations. The territories are defined using postal zip codes and include population totals. Franchisees can select from available pre-defined territories, and ASP - AMERICA'S SWIMMING POOL COMPANY uses the most recent U.S. Census Data or other statistical sources to determine populations.
Staffing Notes
ASP - AMERICA'S SWIMMING POOL COMPANY requires each franchisee to designate a Key Person responsible for the daily operations and management of the business as their primary occupation, working from the business office. This individual, along with any designated owners, must successfully complete ASP - AMERICA'S SWIMMING POOL COMPANY's initial training program. If the Key Person departs, a replacement must be nominated within 30 days and approved within 90 days. Franchisees are solely responsible for all employment decisions, including recruiting, hiring, training (beyond the initial program), and compensation, and must ensure staffing levels are sufficient to meet Brand Standards. All workers must be clearly informed that the franchisee is their employer, not ASP - AMERICA'S SWIMMING POOL COMPANY. Additionally, ASP - AMERICA'S SWIMMING POOL COMPANY may require initial and periodic drug testing and background checks for employees. Key individuals, such as owners and the Key Person, must also sign a Confidentiality and Non-Compete Agreement.