Americas Best Value Inn Franchise
Audited FinancialsRisk Score
Pending analysis
Investment Range
$123,064 - $7,732,081
Franchise Fee
$7,500
Total US Locations
283
Business Summary
Americas Best Value Inn grants franchises for the operation of select-service hotels under its brand and other proprietary marks. The concept is designed for experienced hotel operators, offering them greater autonomy and brand standards that are less rigid than conventional hotel franchises. Americas Best Value Inn hotels typically have at least 40 guest rooms and offer amenities such as swimming pools, complimentary continental breakfast, flat-screen televisions with premium programming, and high-speed internet access in guest rooms and lobbies. Franchisees also have a voice and a vote in certain brand matters. Americas Best Value Inn requires its franchisees to have professional hotel management on site or to engage an experienced hotel management company.
Corporate History
Sonesta RL Hotels Franchising Inc. was originally formed in Washington state on December 24, 1986, as Vance Hotels, Inc. It underwent a name change to Red Lion Hotels Franchising, Inc. on September 19, 2005, and then to Sonesta RL Hotels Franchising Inc. on September 23, 2021. Its parent company, Red Lion Hotels Corporation (RLHC), was founded in Washington on April 25, 1978, and also changed its name from WestCoast Hospitality Corporation to Red Lion Hotels Corporation before redomiciling as a Maryland corporation in 2021. RLHC later merged with Sonesta International Hotels Corporation, becoming a wholly-owned subsidiary of Sonesta. Sonesta RL Hotels Franchising Inc. began offering franchises for the Americas Best Value Inn brand in October 2016. Prior to this, in 2015, it acquired the GuestHouse and Settle Inn brands. In 2016, it significantly expanded its portfolio by acquiring Vantage Hospitality Group, Inc., including intellectual property for brands like Lexington, Jameson Inn, Americas Best Value Inn, and Country Hearth Inn, among others. In 2018, the Knights Inn brand was also acquired. The company has since expanded its offerings to include various other Sonesta-branded hotel concepts.
Financial Overview
Investment Range
$123,064 - $7,732,081
Franchise Fee (Low)
$7,500
Franchise Fee (High)
$30,250
Equipment Costs (Low)
$3,085,369
Equipment Costs (High)
$7,027,864
Working Capital
$60,000
Audited Financials
Yes
Offers Financing
Yes
Audit Opinion
Unqualified opinion
Financial Health Notes
Sonesta RL Hotels Franchising Inc.'s financial statements show that its parent company, Red Lion Hotels Corporation, is in a stable financial position, although there are some notable trends. In 2024, the company reported a net loss of $2.9 million, following a net income of $1.5 million in 2023 and a loss in 2022. Cash used in operating activities was significant in both 2023 and 2024, leading to a decrease in its cash reserves. Despite this, the company maintains positive working capital, meaning its current assets can cover its current liabilities. The financial notes indicate that its parent company, Sonesta, helps manage cash flows, and Red Lion Hotels Corporation has the ability to seek additional funds from Sonesta if needed, suggesting a supportive financial structure. The auditors also clarified that a restatement of the 2023 financial statements for presentation errors did not impact the company's net income or balance sheet. Overall, while the company has experienced fluctuating profitability and substantial cash used in operations recently, the parent company's backing provides a degree of financial stability for the Americas Best Value Inn brand.
Financing Details
Sonesta RL Hotels Franchising Inc. offers two main financing programs for Americas Best Value Inn franchisees. First, the franchisor may allow franchisees to pay up to 75% of the Initial Fee in installments, with the full amount due by the hotel's Opening Date. No interest is charged on this financing unless the franchisee defaults, at which point an interest rate of 1.5% per month or the highest legal rate will apply. Second, for new hotels joining the Americas Best Value Inn brand, the franchisor might provide a "Development Incentive." This incentive is a financial contribution, typically ranging from $500 to $2,500 per guest room, designed to help with the hotel's development or conversion. Franchisees must sign a promissory note for this incentive, but it generally doesn't need to be repaid unless the franchise agreement ends early or the hotel is transferred. The repayable amount of this incentive decreases by an equal annual percentage each year the hotel remains open. If the incentive becomes repayable and isn't paid on time, it will also accrue interest at 1.5% per month or the highest legal rate. Beyond these two specific programs, Sonesta RL Hotels Franchising Inc. and its affiliates do not directly offer or guarantee any other financing arrangements to franchisees.
Performance Metrics
Total US Locations
283
Franchised Units
283
Corporate Units
0
Avg Square Footage
25,000
Franchising Since
2016
Legal & Compliance Analysis
Recent Litigation
Yes
Bankruptcy
No
Litigation Count
21
Litigation Summary
Americas Best Value Inn (SRLHF, or its parent RLHC) has been involved in several litigation cases. Currently, there is one pending class action lawsuit filed in August 2023 against directors of its parent company, including a Sonesta RL Hotels Franchising Inc. director, alleging breach of fiduciary duties related to a merger. Additionally, Sonesta RL Hotels Franchising Inc. filed three active lawsuits in June 2024 against former franchisees and their guarantors to collect unpaid amounts and liquidated damages. In 2021, eight separate lawsuits related to a merger involving its parent company, Red Lion Hotels Corporation, were filed by stockholders alleging proxy statement deficiencies. These cases were voluntarily dismissed after Red Lion Hotels Corporation provided supplemental disclosures, with a settlement of $240,000 paid to plaintiffs' attorneys. Other concluded litigation, mostly from 2016-2021, includes several cases where Sonesta RL Hotels Franchising Inc. or its parent sued former franchisees or guarantors for breach of contract, trademark infringement, and non-payment, often resulting in settlements ranging from $10,500 to $500,000. These cases included counterclaims from franchisees alleging breach of contract or misrepresentation by the franchisor. One notable case in 2018-2021 involved a competitor, Radisson Hotels International, Inc., suing Red Lion Hotels Corporation and Sonesta RL Hotels Franchising Inc. for tortious interference, which was settled with a $500,000 payment by Red Lion Hotels Corporation and Sonesta RL Hotels Franchising Inc.
Bankruptcy History
Americas Best Value Inn has no bankruptcy history to disclose.
Agreement Terms
Initial Term
5 years
Renewal Term
5 years
Renewal Conditions
To extend their Americas Best Value Inn franchise agreement, franchisees and the franchisor must not have provided at least 90 days' prior written notice of intent not to renew. Americas Best Value Inn franchisees must be in good standing, meaning they are not in default of their Franchise Agreement or any other agreements with the franchisor, its affiliates, or suppliers. They must complete all required maintenance, refurbishment, renovation, and upgrades to their hotel to meet the then-current Brand Standards for new franchisees and any Property Improvement Plan (PIP) issued by the franchisor, with all such work completed at least 60 days before the scheduled expiration date. Franchisees must also have the legal right to occupy the premises for the entire duration of the successor term. Additionally, Americas Best Value Inn franchisees must not have received four or more default notices from the franchisor during the current term and must pay a renewal fee of $5,000. As a condition of renewal, the franchisor may also require Americas Best Value Inn franchisees to sign the then-current form of franchise agreement, which may contain materially different terms, and a general release of claims.
Training & Support Program
Franchisor Assistance
Sonesta RL Hotels Franchising Inc. provides Americas Best Value Inn franchisees with various assistance before and during their hotel's operation. **Pre-opening assistance for Americas Best Value Inn franchisees includes:** * If converting an existing hotel, the franchisor conducts an initial inspection and develops a Property Improvement Plan (PIP) outlining necessary improvements to meet Brand Standards. * The franchisor reviews and approves the hotel's plans, layouts, specifications, drawings, and proposed furnishings, fixtures, equipment, and decor. * The franchisor may inspect the hotel during or after renovation/construction to ensure compliance with Brand Standards. * Onboarding services are provided to help set up the new hotel. * The franchisor gathers all necessary information from the franchisee to integrate the hotel into the Central Reservation System (CRS). * Initial brand training is provided for one Hotel Representative (general manager or equivalent) covering operations, marketing, sales, loyalty, and brand culture. * A confidential Brand Manual is provided, which includes Brand Standards and operational procedures. * If a Management Company is engaged or changed, the franchisor reviews and provides consent for the company and its agreement. * A list of specifications for required equipment, supplies, advertising materials, inventory, and other products/services is provided, along with a list of approved or recommended suppliers. * A project manager or onboarding specialist is assigned to assist with the development process. **Ongoing assistance during operation for Americas Best Value Inn franchisees includes:** * Access to the brand-designated CRS for managing reservations. * Required and optional training programs, offered virtually or in-person. * Revenue Management Insights and Operations Insights to help optimize hotel performance. * A Brand Conference held at least every 24 months for networking and educational seminars. * Access to an IT Help Desk for support with one provided email account and the owner's intranet portal. * Access to the Call Center (CRO) for reservations. * Administration and management of the Third-Party Distribution Program with various online travel agencies. * Maintenance, operation, and administration of a Marketing Program. * Provision of a loyalty program, currently "Sonesta Travel Pass," in which Americas Best Value Inn franchisees must participate. * Establishment and hosting of one email address for the hotel.
Initial Training Hours
31
Training Location
Virtual or on-site at a franchisor-designated location
Ongoing Support
After opening, Americas Best Value Inn franchisees receive continuous support from Sonesta RL Hotels Franchising Inc. This includes ongoing access to the brand-designated Central Reservation System (CRS) and required or optional training programs, which may be conducted virtually or in-person. For in-person/on-site training, the fee is $2,000 per day plus travel expenses, and for virtual ad hoc training, it's $200 per hour. The franchisor also provides Revenue Management Insights and Operations Insights. Americas Best Value Inn franchisees are required to attend a Brand Conference, held at least every 24 months, for networking and educational seminars. Support for IT issues is available through an IT Help Desk, and franchisees have access to an owner's intranet portal and a Call Center (CRO). The franchisor manages a Third-Party Distribution Program and administers a comprehensive Marketing Program for all Americas Best Value Inn hotels. Participation in the Sonesta Travel Pass loyalty program is mandatory for Americas Best Value Inn franchisees. Additionally, the franchisor establishes and hosts one email address for each Americas Best Value Inn hotel. The franchisor may require Americas Best Value Inn franchisees, their Hotel Representatives, and/or experienced employees to attend various training courses, not exceeding five days in any calendar year, at designated times and locations.
Franchise Requirements
Ideal Candidate Profile
Americas Best Value Inn seeks experienced and professional hotel operators as franchisees. Candidates must have a background in the hotel industry, or commit to engaging an experienced hotel management company, and ensure qualified professional hotel management is always present on-site. While direct, personal operation of the hotel by the franchisee is not strictly required, it is recommended. If the franchisee chooses not to personally manage the hotel, they must employ an on-premises general manager who is sufficiently skilled and experienced. For franchisees structured as legal entities, a "Principal" with at least a 25% ownership interest and voting power, holding the authority of a chief executive officer, is required to maintain overall responsibility for the hotel's management, direction, and control.
Industry Experience Required
Yes
Management Experience Required
Yes
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
retail
Owner Participation
absentee-allowed
Territory Type
non-exclusive
Staffing Notes
Americas Best Value Inn hotels must be managed by a general manager on a full-time basis, whether employed by the franchisee or a franchisor-approved Management Company. If the franchisee does not personally manage the hotel, they must employ an on-premises general manager who is sufficiently skilled and experienced to operate the Americas Best Value Inn hotel. The general manager is not required to have an ownership interest in the franchisee entity. The franchisee may engage an approved Management Company, but the Management Company is not required to have an equity interest in the franchisee. If a Management Company is hired, it must execute a Management Company Joinder to the Franchise Agreement, agreeing to be bound by its terms and jointly and severally liable with the franchisee for most obligations, except for actual payments due to third parties, franchisor affiliates, or under the Franchise Agreement. The Management Company must have the authority to act on behalf of the franchisee in all matters under the Franchise Agreement, and the franchisor will rely solely on its decisions. The franchisee remains responsible for the management, direction, and control of their Americas Best Value Inn hotel at all times. One Hotel Representative (general manager or owner with equivalent authority) must complete the franchisor's initial brand training program prior to opening or within 90 days of activating the Americas Best Value Inn hotel in the system. If a trained Hotel Representative leaves, a new one must complete the training. The franchisor may require franchisees, their Hotel Representatives, and/or experienced employees to attend ongoing training courses and the Brand Conference.