Alloy Wheel Repair Specialists logo

Alloy Wheel Repair Specialists Franchise

Audited Financials
AutomotiveEst. 2000Norcross, GA
www.awrswheelrepair.com

Risk Score

Pending analysis

Investment Range

$99,000 - $638,500

Franchise Fee

$36,000

Total US Locations

90

Business Summary

Alloy Wheel Repair Specialists offers franchises for businesses focused on cosmetic restoration and structural repair of automobile wheels. These businesses primarily operate as mobile units within protected territories, serving automotive dealerships, auto body shops, and the general public. Alloy Wheel Repair Specialists also offers franchises for retail businesses and remanufacturing centers that sell aftermarket chrome wheels, tires, and provide wheel repair services. The company emphasizes developing new and servicing existing customer accounts.

Corporate History

The Alloy Wheel Repair Specialists system originated in October 2000 with Alloy Wheel Repair Specialists, Inc. (AWRSI), which operated through license agreements from 2000 to 2004. AWRSI later merged into Wheel Repair Solutions, International, Inc. (WRSI). On August 18, 2015, Alloy Wheel Franchise, LLC (AWRS) was formed as a Delaware LLC. In November 2015, AWRS acquired the assets and intellectual property rights from WRSI, incorporating the existing license agreements into its franchise system. As of June 16, 2023, Alloy Wheel Franchise, LLC serves as the corporate parent, with Alloy Wheel Repair, Inc. as the ultimate parent.

Financial Overview

Investment Range

$99,000 - $638,500

Franchise Fee (Low)

$36,000

Franchise Fee (High)

$110,000

Royalty %

6%

Equipment Costs (Low)

$50,000

Equipment Costs (High)

$489,000

Working Capital

$20,000

Audited Financials

Yes

Offers Financing

No

Audit Opinion

Going concern qualification

Financial Health Notes

Alloy Wheel Franchise, LLC has faced significant financial challenges, according to its financial disclosures. In both 2021 and 2020, the company experienced recurring operating losses, with a loss of approximately $4.8 million for each year. As of December 31, 2021, Alloy Wheel Franchise, LLC had negative working capital of about $37 million and a members' deficit of around $15 million. Auditors noted "substantial doubt" about the company's ability to continue as a going concern because its term loans and line of credit debt, totaling over $38 million in 2021, were classified as current liabilities due to debt covenant violations. In June 2022, the lender exercised equity pledge rights, leading to a third party being appointed as the sole director of the company with all voting rights. Management acknowledged that Alloy Wheel Franchise, LLC was unable to meet its obligations and needed to restructure, renegotiate, or refinance its debt. While the company planned to refinance, the outcome was uncertain when the 2021 financial statements were issued. The unaudited statements for 2022 show a net loss of approximately $9.6 million and negative equity exceeding $24 million, though current assets slightly outpaced current liabilities. The unaudited balance sheet for June 30, 2024, reflects positive cash flow and a net income for the period, but still indicates negative retained earnings and total equity, suggesting that financial recovery efforts are likely ongoing for Alloy Wheel Franchise, LLC.

Financing Details

Alloy Wheel Franchise, LLC does not offer any direct or indirect financing to its franchisees. Additionally, Alloy Wheel Franchise, LLC does not guarantee any notes, leases, or other financial obligations for its franchisees.

Performance Metrics

Total US Locations

90

Franchised Units

78

Corporate Units

12

Franchising Since

2000

Agreement Terms

Initial Term

10 years

Renewal Term

10 years

Renewal Conditions

Alloy Wheel Repair Specialists franchisees must provide 240 days' written notice of their decision to renew. They must be in good standing and in substantial compliance with their franchise agreement and all other agreements with the franchisor and its affiliates throughout the initial term. If operating a Remanufacturing Facility, Alloy Wheel Repair Specialists franchisees must maintain possession of their premises for the renewal term and agree to remodel and upgrade their business to meet the franchisor's then-current specifications for new facilities within a specified timeframe. Additionally, they must pay a $2,000 renewal fee, sign the franchisor's then-current franchise agreement (which may include materially different terms), and execute a mutual general release of claims against the franchisor and its affiliates.

Training & Support Program

Franchisor Assistance

Alloy Wheel Repair Specialists provides extensive pre-opening and ongoing assistance to its franchisees. Before opening, Alloy Wheel Repair Specialists designates the franchisee's protected territory, provides proprietary information through its Operations Manual, and includes a Wheel Straightener, Mobile Reconditioning Facility (MRF), and signage/equipment as part of the initial investment. The franchisor loans the Operations Manual and conducts comprehensive initial training. For Remanufacturing Facilities, Alloy Wheel Repair Specialists reviews development parameters and provides relevant guidelines. Ongoing assistance includes providing evolving technology, maintaining an internet website for customer information, and potentially sending representatives for initial sales calls and marketing material distribution within the first week of operation. Alloy Wheel Repair Specialists attempts to establish national or regional accounts for franchisees to service and offers sales training covering the system's methods, effective sales and marketing, and recommendations for business organization and recordkeeping. Franchisees are required to use specific computer hardware, mobile billing software, and an AWRS email address for business operations. The franchisor manages a National Brand Awareness Fund (NBAF) for marketing and advertising campaigns across various media, including national, regional, local, internet, automotive trade-shows, print, social media, and consumer relationship marketing. Alloy Wheel Repair Specialists also offers voluntary additional and refresher training courses and mandates continuing education for certification.

Initial Training Hours

104

Training Location

Corporate headquarters in Norcross, Georgia

Ongoing Support

Alloy Wheel Repair Specialists provides ongoing technological updates and maintains an internet website to promote its services and connect customers with franchisees. Alloy Wheel Repair Specialists works to establish national or regional accounts for franchisees to service and offers sales training to enhance business operations, including effective sales and marketing, organization, and recordkeeping. The franchisor manages the National Brand Awareness Fund, collecting monthly contributions for various advertising campaigns across national, regional, and local media. Alloy Wheel Repair Specialists updates its Operations Manual, and franchisees are required to comply with these changes. Continuous education is mandatory for certification, and voluntary additional or refresher training courses are offered quarterly at corporate headquarters for a fee. If performance deficiencies are noted, Alloy Wheel Repair Specialists may require additional training for franchisees and their key employees, which may also incur reasonable training fees. The franchisor also conducts periodic inspections of the franchisee's business to evaluate operations and system compliance.

Franchise Requirements

Ideal Candidate Profile

Alloy Wheel Repair Specialists seeks individuals who are prepared to either personally dedicate their full-time attention to their franchise business or to hire a full-time manager or operating partner to fulfill this role. If an operating partner is designated, they are expected to complete the required training programs and own at least a 10% equity interest in the business. While the franchise offers sales training, demonstrated sales management skills and strong performance are key factors for future expansion and acquiring additional territories.

Industry Experience Required

No

Management Experience Required

Yes

Sales Experience Required

No

Technical Skills Required

No

Operational Details

Location Type

hybrid

Owner Participation

supervisory

Territory Type

non-exclusive

Territory Size Requirements

Alloy Wheel Repair Specialists defines its territories geographically, typically by county, although a territory may include multiple counties or a single county if it contains a large number of automotive facilities. The size is primarily based on population data from the U.S. Census and the density of potential major accounts, such as new and used car dealerships, body shops, and tire stores. Alloy Wheel Repair Specialists offers three distinct tiers for mobile franchise territories: a Standard Level territory covers an estimated population up to 500,000 people, with an option to expand up to 1,000,000 people if qualified. A Medium Market mobile franchise serves an estimated population between 500,001 and 1,000,000 people. A Large Market mobile franchise is designated for territories with an estimated population exceeding 1,000,001 people.

Staffing Notes

Alloy Wheel Repair Specialists requires that the franchisee, or a designated operating partner, dedicate full-time attention to the business. This key individual, along with at least one other person (for standard mobile franchises) or two to three other people (for larger market franchises) involved in the business's operations, must successfully complete an initial 2-3 week training program. All technicians within an Alloy Wheel Repair Specialists operation must achieve certification through the company's training program, which entails a minimum of 5 to a maximum of 10 days of training at corporate headquarters, or be trained by an already certified technician. New technicians may bypass entry-level training by passing an online test. For corporate franchisees, Alloy Wheel Repair Specialists may require an active supervisor to hold at least a 10% equity stake in the franchised business. Franchisees also have the option to hire additional employees or independent contractors. However, Alloy Wheel Repair Specialists mandates background checks for these new hires and requires them to sign a Nondisclosure/Nonsolicitation/Noncompetition and Confidentiality Agreement to safeguard proprietary information and customer relationships.