Allegra logo

Allegra Franchise

Audited Financials
Business ServicesEst. 2000Plymouth, MI
www.alliancefranchisebrands.com
Financing Available

Risk Score

Pending analysis

Investment Range

$81,325 - $455,779

Franchise Fee

$6,250

Min Cash Required

$50,000

Total US Locations

176

Business Summary

Alliance Franchise Brands operates businesses under the Allegra, American Speedy Printing, and Insty-Prints brands. These centers offer a comprehensive suite of marketing and business communication services to businesses and the general public. Services include consulting, project management, various types of printing (conventional offset, large format), mailing services, graphic design, copywriting, direct mail, email marketing, and digital marketing. MatchMaker centers primarily complete most services in-house, while all centers may outsource certain approved services to partners or the franchisor's Alliance Resource Center.

Corporate History

Alliance Franchise Brands LLC, initially known as Allegra Network LLC, was established in Michigan on October 6, 2000. Allegra began offering franchises for American Speedy Printing and Allegra Centers from its inception. In January 2002, Insty-Prints centers were added to its franchise offerings. The company expanded into the Canadian market in December 2012 by assuming franchise agreements for Speedy Printing, Zippy Print, Allegra, and Signs Now in Canada. Subsequently, in December 2019, its former affiliate, Sign & Graphics Operations LLC (SGO), merged into Allegra, integrating brands like Signs by Tomorrow and Image360 into its franchise system. Further growth occurred in December 2021 when it assumed KKP franchises from KKP Canada. Allegra now operates and franchises a broad range of marketing and business communication services, including digital and offset printing, graphic design, direct mail, e-commerce, and professional sign and graphic installation services, under several distinct brand concepts across the United States and Canada.

Financial Overview

Investment Range

$81,325 - $455,779

Franchise Fee (Low)

$6,250

Franchise Fee (High)

$45,000

Minimum Cash Required

$50,000

Royalty %

6%

Marketing %

1%

Equipment Costs (Low)

$7,200

Equipment Costs (High)

$181,261

Working Capital

$103,260

Audited Financials

Yes

Offers Financing

Yes

Audit Opinion

Unqualified opinion

Financial Health Notes

Alliance Franchise Brands appears to be in a financially stable position. For instance, in 2024, Alliance Franchise Brands reported over $8.2 million in working capital, indicating it has ample liquid assets to cover its short-term debts. The company also has a $1.5 million line of credit with no outstanding balance in both 2023 and 2024, which suggests strong liquidity management. While the net income decreased from approximately $3.9 million in 2023 to $2.3 million in 2024, the independent auditors have not raised any 'going concern' issues, implying confidence in Alliance Franchise Brands' ability to continue operations. Alliance Franchise Brands does carry long-term debt, amounting to about $5.4 million in 2024, which is primarily notes payable to a bank and is collateralized by company assets and a limited personal guarantee from the majority owner.

Financing Details

Alliance Franchise Brands offers limited direct financing to franchisees. Specifically, for those purchasing a MatchMaker Center, Alliance Franchise Brands allows the $15,000 Kickstart initial marketing deposit to be deferred by signing a promissory note. This note does not charge interest unless there is a default or transfer of the note, in which case interest would apply at a rate of 18% per year or the highest legal rate allowed. Beyond this specific deferral for the Kickstart marketing deposit, Alliance Franchise Brands does not provide any other direct or indirect financing, nor does it guarantee any franchisee's notes, leases, or other financial obligations.

Performance Metrics

Total US Locations

176

Franchised Units

175

Corporate Units

1

Avg Square Footage

4,000

Franchising Since

2000

Legal & Compliance Analysis

Recent Litigation

No

Bankruptcy

No

Litigation Count

3

Litigation Summary

Alliance Franchise Brands has disclosed three historical litigation matters, all of which concluded more than three years prior to the FDD issuance date of March 28, 2025. Two of these cases involved disputes with franchisees. In the first, a Signs By Tomorrow franchisee alleged breach of contract and duty of good faith against the franchisor's former affiliate, Sign & Graphics Operations LLC, related to the termination of a development fund; this case was settled in March 2018. In the second, Allegra Network LLC (the franchisor's former name) filed an arbitration demand against a former franchisee for unpaid amounts and failure to comply with post-termination obligations, while the franchisee counterclaimed with allegations of breach of contract and fraud; this dispute was settled in April 2018, with the franchisee agreeing to pay Allegra Network $100,000. The third matter involved an investigation by the Washington Attorney General, initiated in January 2018, concerning the use of no-poach provisions in franchise agreements. Alliance Franchise Brands entered into an Assurance of Discontinuance in October 2019, agreeing to cease including such provisions in future agreements and to amend existing ones. There is no currently active or recent litigation reported for Alliance Franchise Brands within the last three years.

Bankruptcy History

Allegra has no bankruptcy history to report.

Agreement Terms

Initial Term

20 years

Renewal Term

20 years

Renewal Conditions

To renew their Allegra franchise, franchisees must provide timely notice to Alliance Franchise Brands. They are required to either maintain possession of their current Center premises or secure new, acceptable substitute premises. Regardless of the cost, Allegra franchisees must remodel or expand their Center to comply with the then-current System Standards. They must also timely sign a new franchise agreement and any other necessary documents, which may contain materially different terms and fee requirements than their previous agreement. Additionally, Allegra franchisees must achieve at least $300,000 in annual Gross Sales for two or more years, starting from the fourth full calendar year of their Center's operation. They must also sign a general release of claims (subject to state law) and, if required by Alliance Franchise Brands, transition their Center into a different brand concept.

Training & Support Program

Franchisor Assistance

Alliance Franchise Brands provides comprehensive assistance to Allegra franchisees, starting before the Center opens. Allegra franchisees receive consultation and approval of lease terms and, for MatchMaker Centers, approval of the independent business being acquired. Initial training is provided for up to two individuals, typically lasting up to three weeks, with one week in-person at Alliance University in Plymouth, Michigan (or another designated location) and two weeks virtually. Advantage Center franchisees receive up to one week of virtual training, while existing franchisees transitioning their American Speedy Printing or Insty-Prints Center to an Allegra Center do not receive initial training. Franchisees also get electronic access to the Operations Materials and written specifications for required equipment, inventory, supplies, and signs. After opening, Allegra franchisees receive on-site or virtual assistance for up to 10 days (or 5 days for Advantage Centers) within 90 days of completing initial training or closing the Center acquisition. Alliance Franchise Brands consults on and approves relocation sites if desired. They administer Marketing Funds for Allegra Centers, managing marketing and public relations programs. Ongoing support includes updating the electronic Operations Materials, periodic advice on Center operation, and review and approval of local marketing materials. Alliance Franchise Brands maintains corporate websites for the Allegra brand and provides franchisees with a list of recommended vendors and suppliers. They also assist in marketing a Center for sale during its first three years of operation. Allegra franchisees are also required to attend an annual meeting and may send employees to regularly scheduled training programs at no additional cost (excluding travel and living expenses). Alliance Franchise Brands charges a Technology Services Fee for ongoing technology services and support.

Initial Training Hours

194

Training Location

Alliance University in Plymouth, Michigan, or another designated location, and virtually

Ongoing Support

After opening their Allegra Center, Allegra franchisees receive ongoing support in several ways. Alliance Franchise Brands provides on-site or virtual assistance for up to 10 days (or 5 days for Advantage Centers) within 90 days of initial training completion or Center acquisition. Allegra franchisees benefit from the administration of a Marketing Fund, which is used for national and regional marketing and public relations programs. Alliance Franchise Brands continuously updates the electronic Operations Materials to reflect new System Standards and periodically advises franchisees on operational matters. They review and approve local marketing materials and maintain the corporate websites for the Allegra brand, also hosting individual Local Websites for franchisees for a monthly fee. Franchisees are provided with lists of recommended vendors and suppliers. For those looking to sell their Center, Alliance Franchise Brands assists with marketing the business for sale during the first three years of the Franchise Agreement term. Allegra franchisees are required to attend an annual meeting (not exceeding seven days per calendar year) and may send employees to regularly scheduled training programs at no additional cost (though travel and living expenses are the franchisee's responsibility). A monthly Technology Services Fee is charged for ongoing technology services and support. Access to online learning centers, webinars, and video conferences is available for staff members, and Alliance Franchise Brands maintains Network Advisory Councils for franchisee consultation.

Franchise Requirements

Industry Experience Required

No

Management Experience Required

No

Sales Experience Required

No

Technical Skills Required

No

Operational Details

Location Type

commercial

Owner Participation

full-time

Territory Type

limited

Staff Count

6

Territory Size Requirements

Allegra, American Speedy Printing, or Insty-Prints centers operate within a Protected Territory determined by Alliance Franchise Brands LLC before the franchise agreement is signed. This territory is typically defined by a business count of 4,000 to 5,000 businesses. If the business count within the Protected Territory increases by at least 50%, Alliance Franchise Brands LLC may reduce the territory, but the new territory will still contain at least 4,000 businesses. Franchisees must operate from one location and need permission to relocate, which may result in a change to their Protected Territory.

Staffing Notes

Alliance Franchise Brands LLC requires that an Allegra, American Speedy Printing, or Insty-Prints center be managed by the franchisee or a designated Managing Owner, who must be a shareholder or owner with at least a 20% interest and serve as the chief executive officer if the franchisee is an entity. This individual must devote substantially all of their time to the full-time, on-premises supervision of the center. The Managing Owner is responsible for supervising, training, and evaluating employees to ensure competent and efficient customer service. Additionally, the franchisee has an ongoing obligation to hire and retain an outside salesperson, who cannot be the franchisee or Managing Owner. This salesperson must meet designated specifications and may attend initial training, though it is not mandatory for them to have an equity interest in the center. Employees with access to confidential information or participating in training programs must sign a Confidentiality and Non-Solicitation Agreement.