A Place At Home Franchise
Audited FinancialsRisk Score
Pending analysis
Investment Range
$91,195 - $264,512
Franchise Fee
$11,137.5
Total US Locations
37
Business Summary
A Place At Home provides non-medical in-home care services, senior living placement services, care coordination, and health care organization staffing services. The business helps seniors and their families by offering a range of supportive services in their homes or assisting with senior living placement. A Place At Home also works with healthcare organizations to provide staffing solutions.
Corporate History
NorEast Franchise Group, LLC, which operates as A Place At Home Franchise, was established in Nebraska on November 16, 2016. A Place At Home began offering franchises in 2017. An affiliate, A Place At Home, LLC, was established in 2011 and has been operating an A Place At Home business in Omaha, Nebraska, since August 2012. Another affiliate, A Place At Home IP, LLC, established in 2018, owns and licenses the brand's trademarks.
Financial Overview
Investment Range
$91,195 - $264,512
Franchise Fee (Low)
$11,137.5
Franchise Fee (High)
$148,000
Royalty %
5.5%
Marketing %
1%
Equipment Costs (Low)
$5,470
Equipment Costs (High)
$16,262
Working Capital
$2,238
Audited Financials
Yes
Offers Financing
No
Audit Opinion
Unqualified opinion
Financial Health Notes
The franchisor's financial condition, as reflected in its financial statements, raises questions about A Place At Home's financial ability to provide services and support to its franchisees.
Financing Details
A Place At Home does not offer direct or indirect financing to its franchisees. Additionally, A Place At Home does not guarantee any notes, leases, or other financial obligations on behalf of its franchisees.
Performance Metrics
Total US Locations
37
Franchised Units
36
Corporate Units
1
Avg Square Footage
625
Franchising Since
2017
Legal & Compliance Analysis
Recent Litigation
Yes
Bankruptcy
No
Litigation Count
1
Litigation Summary
A Place At Home (NorEast Franchise Group, LLC) had one litigation case filed on August 21, 2024, in the District Court of Douglas County, Nebraska. The franchisor sued a former franchisee, Alex Caudill, and American Healthcare Solutions LLC for breaching eight franchise agreements by operating a competing brand. On December 4, 2024, the court issued a default judgment against the defendants, finding them liable for damages and in violation of post-termination non-competition clauses. The court issued a permanent injunction preventing the defendants from violating these covenants, requiring the return of confidential information, and prohibiting trademark infringement.
Bankruptcy History
A Place At Home has no bankruptcy history to report.
Agreement Terms
Initial Term
10 years
Renewal Term
10 years
Renewal Conditions
To renew their franchise, A Place At Home franchisees must be in compliance with their Franchise Agreement, provide 180 days written notice of their intent to renew, sign the then-current form of Franchise Agreement and related agreements, execute a general release in favor of the franchisor, pay a renewal fee of $5,000, and remodel and upgrade their business to meet current brand standards and specifications. Owners and their spouses must also personally guarantee the terms of the new agreement.
Training & Support Program
Franchisor Assistance
Before opening, A Place At Home provides franchisees with the right to operate their business in a designated territory, access to confidential operation manuals, and a list of approved suppliers and distributors. The franchisor assists with site review and approval for the operations center, provides a business associate agreement if a registered nurse or medical professional is hired, and offers a list of approved signs, equipment, furniture, and fixtures. A Place At Home also identifies and locates the franchisee's business on its website and provides an initial training program for the managing owner and one manager. After opening, the franchisor communicates operating standards, marketing standards, and updates approved vendors. A Place At Home may coordinate an annual conference and require supplemental on-site training if performance standards are not met. The franchisor also offers additional training for replacement operating managers and administers the Brand Development Fund.
Initial Training Hours
46
Training Location
Omaha, NE
Ongoing Support
After opening, A Place At Home franchisees receive ongoing communication and consultations regarding operating standards, procedures, and system requirements, including updates to approved services, products, and suppliers. The franchisor provides ongoing marketing standards and approval for marketing materials. Franchisees may participate in an annual system conference. Supplemental on-site training may be required or requested, and additional training is available for replacement operating managers. The franchisor also administers brand development funds for system-wide marketing and may establish a Designated Marketing Area Marketing Fund.
Franchise Requirements
Industry Experience Required
No
Management Experience Required
No
Sales Experience Required
No
Technical Skills Required
No
Operational Details
Location Type
Home-Based
Owner Participation
Hands-On
Territory Type
Protected
Territory Size Requirements
A Place At Home territories generally consist of a geographic area that includes approximately 40,000 Qualified Residents, defined as individuals over 65 residing within the territory, based on U.S. Census Bureau data.
Staffing Notes
A Place At Home requires the franchised business to maintain at least two managers. In states that mandate an agency administrator, the administrator can be the franchisee, a registered nurse, or another third party. If the business generates over 100 billable hours per week, a full-time salesperson is required in addition to the managing owner or operating manager. Caregiver and registered nurse payroll costs will vary based on customer volume, and some states may require a licensed nurse on staff. Franchisees should review state and local laws to determine if a nurse is required and whether a registered nurse should supervise the business, though the nurse may not provide medical services. Franchisees must comply with screening requirements for healthcare workers.